The growing vegan population is driving the trend toward synthetic leather because of its material source. Many companies are now foregoing the use of animal products in the production of leather. Genuine leather is typically more expensive and difficult to obtain than synthetic leather. Genuine leather has a glossier, matte finish. It is not easily faded and is also UV (ultraviolet) resistant. The primary difference is that it is not made of animal hide or skin. Such advancements contribute to the growth of the synthetic leather market.