San Francisco, 27 November 2024: The Report Matcha Market Size, Share & Trends Analysis Report By Grade, By Application (Regular Tea, Matcha Beverages, Food, Personal Care), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

The global matcha market size is expected to reach USD 7.43 billion in 2030 and is projected to grow at a CAGR of 7.9% from 2024 to 2030. The rising prevalence of chronic diseases has augmented the demand for healthy and nutrient-rich food & beverage alternatives. Anti-oxidant and vitamin-rich composition of matcha tea has fueled the product demand across the globe.

Anti-oxidants, including epigallocatechin gallate (EGCG), prevent diseases such as cancer, Type-2 diabetes, cardiovascular problems. EGCG present in the product can repair DNA damage caused by UV radiation and controls the proliferation of cancerous cells. The product also has the potential to reduce stress and promotes a state of relaxation. L-theanine present in the product acts in a synergistic way to activate alpha waves in the brain and thus improves brain functioning. Furthermore, the high chlorophyll content of the product prevents toxin accumulation in the body.

Key product grades available in the industry include ceremonial, classic, and culinary. Ceremonial accounts to be the most expensive product grade owing to its superior and high-quality production process. The classic grade is the most widely consumed variety, owing to its enhanced taste and flavor. The demand for culinary grade product is predicted to grow at a robust pace, due to emerging use in bakery and cooking applications.

The Asia Pacific held the largest share of the global industry revenues in 2016, owing to traditional tea culture in Japan and China. The product was majorly consumed in form of regular tea, followed by other beverages in the Asia Pacific. Experiment and innovation led to the preparation of various beverages, including smoothies, lattes, and juices. Various cafes and food chains have incorporated various matcha tea-based foods and beverages in their product portfolios. North America has exhibited spurring demand over the recent past, owing to heightened consumer awareness in the U.S.

Growing health consciousness, coupled with consumer awareness regarding the health benefits of the product, is expected to drive the market over the forecast period.  Matcha is an unprocessed green tea full of antioxidants, especially catechins, which are associated with better metabolism, lower risk of chronic diseases, and improved cognitive function. As per the study published in National Institutes of Health, 2023, matcha green tea may have positive effects on gut bacteria due to its high nutrient content of tea catechins and insoluble dietary fiber. This benefit, along with an increasing awareness of negative effects of sugary beverages, is driving demand.

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Moreover, growing interest from consumers, the food industry, and the nutritional supplement sector in knowledge about the chemical composition and biological effects of matcha tea infusions are contributing to growth. In addition to being suitable for vegetarians and vegans it has low calorie content as well. Furthermore, the aesthetic visual and the beneficial health properties align with the ongoing preference for organic and nutritious foods. In addition to being enjoyed as a traditional brewed beverage, matcha tea is also available in a powdered form for immediate consumption.

Matcha Market Report Highlights

• Culinary grade is estimated to be the fastest-growing segment of the overall product industry, over the forecast period, driven by the rapidly growing use of the product in the formulation of snacks, desserts, bakery, and confectionery items.
• Classic grade dominated the market and accounted for a share of 57.1% in 2023 due to its perfect balance of flavor, cost and versatility.
• Regular tea application segment is expected to dominate the global market, owing to energy stimulation and detoxifying properties of the product.
• North America is expected to witness considerable growth over the forecast years, drive by the rising number of outlets selling matcha-based beverages in the U.S. market.

The product has a high content of antioxidants, vitamins, minerals, and amino acids. The oxygen radical absorbance capacity (ORAC) count of the product is estimated to be 1,384 units per gram, which is higher than the average ORAC count of 94 units per gram of other nutritious fruits and vegetables, such as pomegranates, goji berry, walnuts, broccoli, spinach, and blueberries.

The anti-oxidant composition of the product enables it to prevent various chronic diseases and provide protection from the harmful effects of UV radiation. The antioxidants present in the product, known as EGCG (epigallocatechin gallate), can prevent various types of cancer including brain, bladder, prostate, and cervix. It prevents the proliferation of malignant cells and thus regulates angiogenesis and metastasis.

Matcha Market Report Scope

The amino acid content in the product is approximately five folds higher than regular black and green tea. The amino acid ‘L-theanine’ present in the product has the potential to reduce stress and promote a state of relaxation; enhance mental alertness and mental calmness; and prevent chronic diseases, including type-2 diabetes and gastrointestinal problems.

The superior health benefits of the product have accelerated its acceptance among consumers across the globe. The worldwide incidence of lifestyle diseases has motivated consumers to increase the intake of healthy and nutrient-rich food and beverages in their diet. This, in turn, is expected to increase the product demand owing to their nutrient composition.