The study on the Global Video Audience Measurement Market is the latest report covering the impact analysis of the currently ongoing COVID-19 pandemic. The pandemic has directly affected the market by causing disruptions in the global supply chains and indirectly by inducing financial difficulties. The Video Audience Measurement Market has witnessed dynamic changes in trends and demands owing to the ongoing COVID-19 pandemic. The report provides a detailed outlook on how the pandemic has affected the key segments of the Video Audience Measurement industry. The report includes an in-depth impact analysis of the COVID-19 pandemic on the overall Video Audience Measurement industry
The global video audience measurement market size was significantly robust in 2020 and is expected to register a rapid revenue CAGR growth over the forecast period. Increasing number of viewers on Over-The-Top (OTT) media platforms, rising preference for Internet of Things (IoT) devices, increasing video content among rapidly expanding audiences during and after COVID-19 lockdowns and social distancing norms, and rising investment in R&D activities by key market players are key factors driving revenue growth of the global video audience measurement market. Also, advancements in connectivity and digital electronics and entertainment technologies have changed the concept of the television set, and the advent of smart TV sets with Internet connectivity has further resulted in more enhanced viewer experience.
In addition, smartphones continue to gain traction among users of all ages, and touchscreen technology continues to advance to cater to increasing expectations of consumers. Smartphones are also highly preferred among viewers for watching videos and playing games. TVs and smart TVs are also rated high in terms of volumes of video content consumed in households. Combination of traditional TV functionality with computational and networking capabilities makes smart TVs ideal for various applications. Smart TVs enable gathering of real-time data on consumers’ entertainment consumption behavior and preferences and planning and serving specific viewers with advertising of products best suited to their preferences.
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The report offers a comprehensive understanding of the impact of the COVID-19 pandemic on the overall market growth and expansion. COVID-19 has affected the global economy by interfering with production and demand, causing market disruption, and inducing financial instability.
Highlights from the Report
- Play rate segment accounted for largest revenue share in 2021, which is expected to increase at a rapid rate during the forecast period. Play rate indicates how much a video is liked and is relevant to a certain type of viewer. A low play rate could indicate that the video is not appropriate to the follower base, which will help video providers to target a similar type of customer base and earn from advertisements.
- TV and smart TV sets segment revenue is expected to register a rapid growth rate during the forecast period. Smart TVs are Internet-enabled and are the latest development in entertainment and television technologies. TV and smart TV sets provide valuable information about audiences and preferences, which provides insights for use in the advertising industry and among broadcasters.
- Asia Pacific market is expected to register a rapid revenue growth rate during the forecast period owing to increasing number of viewers on OTT platforms and surge in size of video streaming audience due to COVID-19 pandemic and lockdowns.
Some major companies in the global market report include Comscore, Inc., Numeris, NPAW, VideoAmp, Inc., TVBEAT, Inc., TVSquared, Samba TV, Inc., TVision Insights, iSpot.tv, Inc., and 605.
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The report is an investigative study of the technological developments and product advancements, along with a regional analysis for each product and application offered in the market. The fundamental objective of the report is to give an insight into the workings of the Video Audience Measurement industry. It provides an accurate and strategic outlook of the market with a thorough assessment of the segments and sub-segments of the market. It provides a panoramic view of the industry to offer a deeper understanding of the global industry.
Emergen Research has segmented the global video audience measurement market on the basis of video device, tracking metrics, end-use, and region:
Video Device Outlook (Revenue, USD Billion; 2019–2030)
- TV & Smart TV Sets
- Laptops
- Desktops
- Tablets
- Connected Devices
- Smartphones
- Others
Tracking Metrics (Revenue, USD Billion; 2019–2030)
- Play Rate
- Click-Through Rate
- Watch Time
- View Count
- Feedback
- Others
End-Use Outlook (Revenue, USD Billion; 2019–2030)
- Media Owners
- Media Agencies & Brands
- Media Industry
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The complete regional analysis covers:
- North America (U.S., Canada, Mexico
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Key Points of Video Audience Measurement Market:
- Extensive coverage of the analysis of the Video Audience Measurement market
- Key insights into the regional spread of the industry in key geographies
- Radical insights into the vital market trends; both current and emerging trends, and factors influencing the growth of the market
- Comprehensive coverage of the impact of the COVID-19 pandemic on the overall growth of the Video Audience Measurement market
- Complete data about the key manufacturers and vendors in the Video Audience Measurement market
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