Welcoming new employees to your team is more than just handing them a welcome kit and HR documents. It's about making them feel valued, excited, and prepared for their new role. One of the most effective ways to do this is through an onboarding video.
Gone are the days of long, boring PowerPoint presentations. Today, companies are using engaging onboarding videos to introduce company culture, explain job roles, and build connections from day one. With the help of a video maker app, creating professional, fun, and interactive onboarding videos is easier than ever.
In this blog, we’ll explore what makes a great onboarding video, showcase 10 inspiring examples, and show you how to create your own onboarding video with a video maker app.
What is an Onboarding Video?
An onboarding video is a short video that introduces new employees to the company’s mission, values, team members, and expectations. It's part of the employee onboarding process, making new hires feel welcomed and informed.
These videos often include:
- Company Introduction: History, mission, and vision.
- Team Introduction: Meet the faces of key team members.
- Job Role & Responsibilities: Explain the new hire's role.
- Workplace Culture: Showcase company values and work environment.
- Tech & Tools: Overview of essential tools like Slack, Zoom, or internal platforms.
Why Use Onboarding Videos?
An engaging onboarding video has several key benefits:
- Saves Time: No need for HR to repeat the same instructions for every hire.
- Boosts Retention: A strong first impression increases employee satisfaction and reduces turnover.
- Increases Engagement: Video content is more engaging than plain text or PDFs.
- Improves Clarity: Visual instructions are easier to understand, especially for complex processes.
With tools like video maker apps (StatusQ, CapCut, InShot, VN Editor), you can create personalized, high-quality onboarding videos that leave a lasting impression.
10 Inspiring Onboarding Video Examples
These 10 onboarding videos highlight the creativity and uniqueness that companies can achieve with the right approach.
1. Google — Welcome to Google
What’s Inspiring About It?
Google's onboarding video focuses on company culture. It shows clips of real employees sharing what it's like to work at Google. It highlights creativity, innovation, and teamwork.
Why It Works:
- Human Touch: Real people sharing their personal stories make it relatable.
- Show, Don’t Tell: Instead of listing core values, they show them in action.
Pro Tip: You can create a similar video using a video maker app like CapCut. Use real employee testimonials, combine them with clips of the workspace, and add upbeat background music.
2. Zappos — The Zappos Culture
What’s Inspiring About It?
Zappos is famous for its unique and playful company culture. Their onboarding video shows fun team activities, office parties, and employee stories.
Why It Works:
- Emphasizes Fun: Zappos focuses on the joy and camaraderie of their workplace.
- Colorful Visuals: Bright colors and animations make the video feel playful.
Pro Tip: Use a video maker app to add fun effects, bold colors, and playful animations. Apps like InShot or CapCut make it easy to add quirky text animations and stickers.
3. Slack — Welcome to Slack
What’s Inspiring About It?
Slack's onboarding video has a clean, modern design. It walks new employees through how to use the Slack app, simplifying complex processes.
Why It Works:
- Clean & Minimal Design: No clutter. Just clear, straightforward instructions.
- Educational Approach: The video explains how to use Slack, which is useful for onboarding.
Pro Tip: If you want to screen record and create software tutorials like this, use a video maker app with a screen recording feature (like VN Editor) and add step-by-step instructions with animated text.
4. HubSpot — Welcome to HubSpot
What’s Inspiring About It?
HubSpot’s video introduces employees to the company's mission and values. It features executives sharing what makes HubSpot special.
Why It Works:
- Leadership Presence: Seeing CEOs and leaders creates a sense of trust.
- Mission-Driven: The video reinforces the company’s "Why" and purpose.
Pro Tip: Use a video maker app to add leader introductions. Record a short video message from your CEO, add subtitles, and use transitions to switch between executives.
5. Shopify — Welcome to Shopify
What’s Inspiring About It?
Shopify’s onboarding video highlights its remote work environment. It introduces the idea of flexible work-from-home schedules, a huge perk for new hires.
Why It Works:
- Relatable: Shows remote work scenarios, which are now the norm for many companies.
- Clear CTA: They explain what new employees should do next.
Pro Tip: If your team works remotely, create a video that reflects real-life WFH experiences. Use a video maker app to add animations like “Laptop Opening” or "Join Zoom Call" effects.
6. Mailchimp — Meet the Mailchimp Team
What’s Inspiring About It?
Mailchimp uses humor, animation, and quirky illustrations to introduce the team. It’s entertaining, memorable, and shows off the company's unique personality.
Why It Works:
- Humor: Laughter makes onboarding feel less serious.
- Animations: Eye-catching animations keep viewers engaged.
Pro Tip: Use CapCut to create fun animations, colorful transitions, and playful effects. Add upbeat music to keep the energy high.
7. Netflix — A Welcome to Netflix
What’s Inspiring About It?
Netflix's onboarding video focuses on freedom and responsibility. It talks about its open, self-driven work culture.
Why It Works:
- Transparency: Honest communication about the company's expectations.
- Straightforward Delivery: No gimmicks, just honest dialogue.
Pro Tip: For this type of video, keep it simple. Use a video maker app to create clean cuts, clear subtitles, and minimal background music.
8. Trello — How to Use Trello
What’s Inspiring About It?
Instead of focusing on culture, Trello shows new employees how to use their product.
Why It Works:
- Interactive Learning: It makes product training part of the onboarding process.
- Simple Graphics: Uses clean, easy-to-read text overlays.
Pro Tip: Record your screen while using Trello, then use a video maker app like VN Editor to add callouts, arrows, and step-by-step instructions.
9. Airbnb — Welcome to Airbnb
What’s Inspiring About It?
Airbnb's video shows employees the company's global mission and core values. It gives them a sense of pride in being part of something bigger.
Why It Works:
- Storytelling: Uses customer success stories to inspire new hires.
- Global Focus: Highlights the company’s mission to "belong anywhere."
10. Canva — Welcome to Canva
What’s Inspiring About It?
Canva’s video showcases its beautiful workspace, collaborative tools, and creative projects.
Why It Works:
- Workplace Tour: Shows the office, tools, and teams in action.
- Inspiring Visuals: Uses Canva’s own design tools to create visuals.
Pro Tip: Take behind-the-scenes footage of your office and team. Use a video maker app to edit the clips, add music, and create smooth transitions.
How to Create an Onboarding Video Using a Video Maker App
- Script It Out: Write a clear introduction, core message, and CTA.
- Film the Content: Record team members, workspace tours, and tutorial clips.
- Use a Video Maker App: Use StatusQ, CapCut, VN Editor, or InShot to edit your footage.
- Add Music & Subtitles: Use background music and subtitles for accessibility.
- Export & Share: Share it with new hires on their first day.
Final Thoughts
A great onboarding video can make a new hire feel inspired, confident, and ready to contribute. With video maker apps like StatusQ, CapCut, VN Editor, and InShot, you can create professional onboarding videos with ease.
Ready to welcome your new hires with style? Start planning your onboarding video today, and leave a lasting first impression! ??
