San Francisco, 26 December 2024: The Report Asia Pacific Breastfeeding Accessories Market Size, Share & Trends Analysis Report By Product (Breastmilk Storage & Feeding, Postpartum Recovery Accessories), By Country, And Segment Forecasts, 2024 - 2030

The Asia Pacific breastfeeding accessories market is estimated to reach USD 1.66 billion by 2030 and is projected to grow at a CAGR of 6.40% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth can be accredited to an increasing women’s employment rate is expected to surge the demand for breastfeeding accessories, thereby propelling the market growth. For instance, as per a report by National Bureau of Statistics revealed that, as of 2022, in China there were 320 million women in employment, making up 43.2 percent of the workforce. Working women are more likely to purchase breastfeeding accessories, thus, with a surge in the women’s employment rate, the market is expected to grow over the forecast period.

In various countries across the Asia Pacific, there's an evolving cultural acceptance of breastfeeding in public spaces. This shift, along with the popularity of sharing breastfeeding experiences on social media platforms, has boosted the need for accessories that allow for discreet and effortless breastfeeding. In addition, healthcare experts and organizations are supporting for exclusive breastfeeding during the first six months of a baby's life, further driving the demand for essential breastfeeding aids like nipple shields, nursing pads, and cleaning supplies. Furthermore, the region's economic growth and rising disposable incomes enable families to purchase breastfeeding accessories, fueling the market's expansion. With higher incomes, parents can opt for premium, high-grade products that provide enhanced safety and convenience.

Many market players are initiating strategies such as product launches, partnerships, collaboration, and awareness campaigns to expand their reach. For instance, various market players such as Medela LLC and Laura & Co. are increasing awareness among the target population by arranging programs and distributing magazines. Thus, the aforementioned factors may help the market grow over the forecast period.

The demand for breastfeeding accessories is increasing owing to the rise in awareness about the benefits of breastfeeding among new mothers in the Asia Pacific region. Furthermore, governments across various countries have been promoting breastfeeding as the best source of nutrition for infants. Initiatives such as the Baby-Friendly Hospital Initiative (BFHI) by WHO and UNICEF have also supported the market growth.

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The rise in the number of employed women across the Asia Pacific has fueled an increase in the demand for breastfeeding accessories, making breastfeeding handier for working mothers. According to the Periodic Labour Force Survey Report for 2022-23, released by the Ministry of Statistics and Programme Implementation on October 9, 2023, there has been a notable rise in women's participation in the workforce in India, with the Female Labour Force Participation Rate climbing by 4.2 percentage points to 37.0% in 2023. Products like breast pumps, nursing covers, and nipple shields are particularly popular among working women to help them continue breastfeeding after returning to work. These factors are propelling the market growth.

Asia Pacific Breastfeeding Accessories Market Report Highlights

• The breastmilk storage and feeding segment led the market with the largest revenue share of 19.01% in 2023, owing to an increase in the women’s employment rate
• The postpartum recovery accessories segment is expected to register at the fastest CAGR over the forecast period. An increase in the number of births is anticipated to have a significant impact on the use of postpartum recovery accessories
• India accounted for the largest revenue share in 2023, owing to the presence of a large target population and an increase in the birth rate

The rising technological advancements in breastfeeding accessories are making them more convenient and user friendly. Innovations in breast pumps made them quieter, more portable, and more efficient, thereby increasing their adoption among new mothers. For instance, in November 2023, Pigeon launched the GoMini Plus, its second-generation electric breast pump, designed specifically for today's busy mothers. This revolutionary product, crafted with dedication and supported by extensive research in breastfeeding, offers an unparalleled pumping experience. The GoMini Plus sets new standards for ease and comfort for nursing mothers.

The Asia Pacific market is also characterized by a high level of merger and acquisition (M&A) activity by the leading players. The increasing demand for innovative and user-friendly breastfeeding accessories drives this trend. Major healthcare companies and medical device manufacturers are keen on expanding their product portfolios and enhancing their technological capabilities through strategic acquisitions.

Asia Pacific Breastfeeding Accessories Market Report Scope

The rise in online shopping has simplified the process for consumers to find a broad selection of breastfeeding accessories. E-commerce websites provide benefits such as doorstep delivery, hassle-free returns, and a diverse range of products, motivating an increased number of consumers to buy breastfeeding accessories through the internet. Furthermore, the rapid urban development and shifts in living habits, particularly in developing countries such as China and India, have fueled the expansion of the market for breastfeeding accessories. Urban residents increasingly seek out products that offer convenience and save time, which has led to a surge in demand for a range of breastfeeding accessories.