San Francisco, 21 January 2030: The Report Mobile Phone Protective Cover Market Size, Share & Trends Analysis Report By Product (Body Gloves, Pouch, Phone Skin, Hybrid Cases), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

The global mobile phone protective cover market size is anticipated to reach USD 41.42 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 8.3% from 2023 to 2030. Growing demand among the younger populace for mobile cases and covers with unique designs is fueling the demand for the mobile phone protective cover market. Several smartphone companies operating are focusing on launching design features with high strength. Furthermore, the growing trend for customized phone covers in India, Japan, and China is compelling manufacturers to launch innovative covers. For example, in April 2022, U.S.-based OtterBox announced the launch of phone cases for iPad Air. The company launched the phone cases in spring-inspired colors such as pink and orange.

Furthermore, the growing e-commerce sector is also supporting the growth of the overall market. The e-commerce sector has acted as an opportunity for players in the market to expand their reach in the market. In addition, the easy availability of phone covers at lower prices, unique designs, and several other features are expected to drive the demand for the market.

The market for mobile protective cases presents a significant opportunity for manufacturers, thanks to the growing number of mobile device users in the Asia Pacific region, particularly in countries such as India, China, and Indonesia. This rise in smartphone adoption is linked to increasing internet access, the popularity of social media, and higher disposable incomes. Consequently, there is a growing demand for top-quality mobile cases, prompting market players to release new products. For instance, CG Mobile Brand and Company unveiled a range of cases for iPhones, iPads, and Macbooks in India in June 2022.

The increasing penetration of smartphones across the globe is the main factor driving demand for protective cases. Repairing a cracked or damaged phone screen can be rather expensive and this is a key factor propelling the need for protective mobile phone covers. Buyers are willing to spend on quality protective cases with advanced features to ensure little-to-no damage to their devices. The market for mobile phone protective cover is heavily influenced not just by consumer requirements and specifications, but also by evolving lifestyle trends.

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A phone protective cover, generic or customized, is often a means of making a statement and reflects a person’s social and cultural preferences. Factors such as social media trends, favorite personalities, quotes, movies, books, and television series, social causes, and music preferences play a key role when it comes to choosing a protective cover for one’s phone. Manufacturers take such factors into account and keep their products relevant and up-to-date to attract a larger customer base.

Mobile Phone Protective Cover Market Report Highlights

• The body glove segment dominated the overall mobile phone protective cover market and is projected to grow substantially over the forecast period of 2023 to 2030
• Rising popularity of e-commerce is driving the demand for the overall market
• Asia Pacific had the largest market share in 2022 for the mobile phone protective cover market
• Global mobile phone screen cover market is highly competitive and fierce in nature owing to the presence of a large number of international and regional players which players striving to innovate persistently

With smartphones becoming an essential part of one’s daily life, an increasing number of features are now being incorporated into the mobile phones itself - music, television, shopping, games, etc. This has driven the sales of mobile phones in recent years. For instance, according to a joint study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC, the number of smartphone users in India is expected to reach 859 million by 2022, rising from 468 million users in 2017. The surge in sales of mobile phones has a direct positive impact on the demand for various accessories, including protective covers.

Increasing competition among players and decreasing the prices of smartphones have also widened the customer base. Moreover, a booming e-commerce sector has played a crucial role in providing cheaper and varied mobile accessories, including protective covers, with a plethora of features, designs, and graphics. Capitalizing on soaring smartphone markets across emerging economies, players have been setting up online portals that offer various mobile phone accessories at the click of a button.

Mobile Phone Protective Cover Market Report Scope

The global mobile phone protective cover market is highly competitive and is characterized by several strategic activities such as expansions, mergers and acquisitions, and product and technological innovations by key manufacturers. Some of the prominent players in the market are Otter Products LLC; Shenzhen Ipaky Electronic Co., Ltd; CG Mobile; Incipio, LLC; Griffin Technology; Amzer; MOKO; ZAGG Intellectual Property Holding Co., Inc.; Belkin International, Inc.; and XtremeGuard. For instance, in February 2022, U.S. based Atom Studios announced the launch of phone cases for Samsung phones. The newly launched case is called Touch, which is available for S22 and S22+ Samsung Galaxy models.