San Francisco, 10 February 2030: The Report Oral Rinse Market Size, Share & Trends Analysis Report By Product (Antiseptic Mouthwash, Natural Mouthwash), By Indication, By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030
The global oral rinse market size is expected to reach USD 11.9 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.1% from 2022 to 2030. The increasing cases of dental diseases and growing awareness regarding dental hygiene are expected to fuel the market growth. As per the WHO (World Health Organization) fact sheet 2022, oral diseases have affected around 3.5 billion people globally. Dental caries, oral cancer, and periodontal diseases are common dental diseases that affect people throughout their life. The lack of appropriate oral care facilities in developing countries and unequal distribution of oral care professionals to meet the need of the population are the major factors responsible for the growth of oral diseases.
The COVID-19 pandemic has impacted the supply chain of the products and consumer buying behavior due to the lockdown, which has shifted the buying behavior from offline to online channels. The pandemic has increased the requirement for oral care products such as mouthwash, oral spray, and antibacterial bristles for maintaining oral hygiene. The major market players such as Colgate and Johnson & Johnson have witnessed an increase in the sale of oral care products due to the rising awareness regarding maintaining oral hygiene.
Dental awareness is necessary to help people to invest in their oral hygiene. Various campaigns are also initiated by the government and market players to maintain the market share. For instance, Pepsodent launched Brush with Me campaign for promoting brushing teeth twice a day. Similarly, oral bacteria which can lead to plaque build-up or gum disease can be eliminated by mouthwashes. Advancements in mouthwash production such as Rutgers School of Dental Medicine have discovered different types of mouthwash that can help in preventing the COVID-19 virus in laboratory settings and avoiding it from replicating in a human cell.
The rising awareness regarding oral hygiene, the increasing per-capita income of people to afford personal care products, and the increasing cases of dental disorders are expected to fuel the market growth over the forecast period. The prevalence of oral diseases is continuously increasing in low and middle-income countries due to the growing urbanization and eating habits. The COVID-19 pandemic had significantly affected the operations and logistics of the oral care products market. It had disrupted the supply channel of oral care products globally. The high demand for maintaining oral hygiene during the pandemic has increased the demand for rinse products and other oral care products in the second half of 2020. A study published in Virus Research found that mouthwash with a single-agent antiseptic mouthwash may be associated with a mild decrease in the rate of COVID-19 transmission. Hence, many market players have witnessed an increase in the sale of mouthwash products.
Request sample report of Oral Rinse Market@ https://www.grandviewresearch.com/industry-analysis/oral-rinse-market-report/request/rs1
According to the WHO, 2 billion people suffer from caries of permanent teeth and 520 million children suffer from caries of primary teeth. Consumption of tobacco, alcohol, and food and beverages, which are high in sugar, has contributed to the growth of oral health conditions and other non-communicable diseases. Gum disease is one of the major problems among people. Nearly half of all adults aged 30 years or above show signs of gum disease and 9% of adults are affected by severe gum disease. The cost of dental services keeps many Americans from seeking dental care services. For instance, in 2018, around 10% of Americans did not receive dental services due to the high cost of the services.
Oral Rinse Market Report Highlights
- In terms of product, antiseptic mouthwash emerged as the largest segment in 2021 as it is ideal for providing both fresh breath and killing germs and bacteria
- Based on indication, the periodontitis segment accounted for the largest revenue share in 2021 owing to poor oral hygiene and uncontrolled bacteria from dental plaque
- By distribution channel, the online stores segment is estimated to register the fastest CAGR over the forecast period owing to a large number of products with better prices
- North America dominated the market in 2021 due to the higher adoption rate and awareness regarding using mouthwash products
Mouthwash is an important method for the maintenance of oral healthcare. mouthwash is mainly used to reach the inaccessible mouth areas that are difficult to clean with a toothbrush. It also helps in preventing caries and plaque formation. Mouthwash that is used for teeth whitening often contains hydrogen peroxide. Essential oils like eucalyptus oil, peppermint oil, and thyme oil are included in mouthwash products as a breath refresher.
Oral Rinse Market Report Scope
Report Attribute | Details |
Market size value in 2022 | USD 6.9 billion |
Revenue forecast in 2030 | USD 11.9 billion |
Growth rate | CAGR of 7.1% from 2022 to 2030 |
Base year for estimation | 2021 |
Historical data | 2018 - 2020 |
Forecast period | 2022 - 2030 |
Mouthwash is not recommended for children younger than 6 years of age as swallowing swallow large amounts of the mouthwash can trigger adverse events like vomiting and nausea as some mouthwash contain some amount of alcohol in its composition. Some mouthwash products contain 25% of alcohol. According to research, alcohol in mouthwash can be a contributing factor to mouth cancer. Ethanol contained in some mouthwashes increases the absorption of cancer triggers into the oral tissues, which can lead to mouth cancer. Nowadays, most consumers prefer natural mouthwash, which is made of natural or plant-based ingredients. These mouthwashes contain ingredients such as vegetable juices like purple carrot, red cabbage, tomato, beet, and annatto to add color.
The market players are introducing new products to expand their product portfolio. For instance, in February 2020, Colgate launched a new Colgate Zero portfolio, formulated for both adults and kids. It ensures the same high standard of Colgate protection with 0% artificial flavors, preservatives, and sweeteners. However, the pandemic situation narrowed down its sales to a significant extent. Several companies faced similar challenges. As of the third quarter of 2020, the company has started its operations and has also started offering online/digital services to increase its reach and presence in the market.