Global “Digital Advertising Market” Report 2024 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2024-2031.This research studies of Digital Advertising involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, and present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
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Market Analysis and Insights: Global Digital Advertising Market
The global Digital Advertising Market size was USD 685.06 billion in 2024 and the market is projected to touch USD 902.93 billion by 2031, exhibiting a CAGR of 4.02% during the forecast period.
The major players covered in the Digital Advertising market report are:
- Conagra Brands (U.S.)
- CSC Brand (Campbell Digital Advertising Company) (U.S.)
- General Mills (U.S.)
- Nestle (Switzerland)
- The Kraft Heinz Company (U.S.)
- Unilever (U.K.)
- Amy's Kitchen (U.S.)
- Bear Creek Country Kitchens (U.S.)
COVID-19 Impact: Market Growth Restrained by Pandemic due to Supply Chain Disruptions
The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.
The Digital Advertising market has been affected by the COVID-19 pandemic, mainly due to disruptions in the supply chain. Lockdowns and safety measures have made it challenging for Digital Advertising manufacturers to get ingredients and maintain regular production. Changes in consumer behavior, like stocking up on essentials, have led to fluctuations in Digital Advertising demand, and the closure of restaurants has impacted bulk purchases. Delays in production and increased costs are also challenges. Despite these difficulties, the industry is adapting by rethinking supply chain strategies and embracing online shopping trends. The market's recovery depends on how long the pandemic lasts and if there are more disruptions to the supply chain.
Segment by Type:
Desktop, Mobile, Connected TV and others
Segment by Application:
internet advertising, TV advertising, radio, OOH, music, video games, cinema, esports and others
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Detailed TOC of Global Digital Advertising Market Insights, Forecast to 2031
1 Study Coverage
1.1 Digital Advertising Product Introduction
1.2 Market by Type
1.2.1 Global Digital Advertising Market Size Growth Rate by Type, 2018 VS 2024 VS 2031
1.2.2 Wet Digital Advertising
1.2.3 Dry Digital Advertising
1.3 Market by Application
1.3.1 Global Digital Advertising Market Size Growth Rate by Application, 2018 VS 2024 VS 2031
1.3.2 Food and Drink Specialists
1.3.3 Retailers
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Digital Advertising Sales Estimates and Forecasts 2018-2031
2.2 Global Digital Advertising Revenue by Region
2.2.1 Global Digital Advertising Revenue by Region: 2018 VS 2024 VS 2031
2.2.2 Global Digital Advertising Revenue by Region (2018-2023)
2.2.3 Global Digital Advertising Revenue by Region (2024-2031)
2.2.4 Global Digital Advertising Revenue Market Share by Region (2018-2031)
2.3 Global Digital Advertising Sales Estimates and Forecasts 2018-2031
2.4 Global Digital Advertising Sales by Region
2.4.1 Global Digital Advertising Sales by Region: 2018 VS 2024 VS 2031
2.4.2 Global Digital Advertising Sales by Region (2018-2023)
2.4.3 Global Digital Advertising Sales by Region (2024-2031)
2.4.4 Global Digital Advertising Sales Market Share by Region (2018-2031)
2.5 US & Canada
2.6 Europe
2.7 China
2.8 Asia (excluding China)
2.9 Middle East, Africa and Latin America
3 Competition by Manufactures
3.1 Global Digital Advertising Sales by Manufacturers
3.1.1 Global Digital Advertising Sales by Manufacturers (2018-2023)
3.1.2 Global Digital Advertising Sales Market Share by Manufacturers (2018-2023)
3.1.3 Global Top 10 and Top 5 Largest Manufacturers of Digital Advertising in 2024
3.2 Global Digital Advertising Revenue by Manufacturers
3.2.1 Global Digital Advertising Revenue by Manufacturers (2018-2023)
3.2.2 Global Digital Advertising Revenue Market Share by Manufacturers (2018-2023)
3.2.3 Global Top 10 and Top 5 Companies by Digital Advertising Revenue in 2024
3.3 Global Key Players of Digital Advertising , Industry Ranking, 2021 VS 2024 VS 2023
3.4 Global Digital Advertising Sales Price by Manufacturers
3.5 Analysis of Competitive Landscape
3.5.1 Manufacturers Market Concentration Ratio (CR5 and HHI)
3.5.2 Global Digital Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Key Manufacturers of Digital Advertising , Manufacturing Base Distribution and Headquarters
3.7 Global Key Manufacturers of Digital Advertising , Product Offered and Application
3.8 Global Key Manufacturers of Digital Advertising , Date of Enter into This Industry
3.9 Mergers & Acquisitions, Expansion Plans
4 Market Size by Type
4.1 Global Digital Advertising Sales by Type
4.1.1 Global Digital Advertising Historical Sales by Type (2018-2023)
4.1.2 Global Digital Advertising Forecasted Sales by Type (2024-2031)
4.1.3 Global Digital Advertising Sales Market Share by Type (2018-2031)
4.2 Global Digital Advertising Revenue by Type
4.2.1 Global Digital Advertising Historical Revenue by Type (2018-2023)
4.2.2 Global Digital Advertising Forecasted Revenue by Type (2024-2031)
4.2.3 Global Digital Advertising Revenue Market Share by Type (2018-2031)
4.3 Global Digital Advertising Price by Type
4.3.1 Global Digital Advertising Price by Type (2018-2023)
4.3.2 Global Digital Advertising Price Forecast by Type (2024-2031)
5 Market Size by Application
5.1 Global Digital Advertising Sales by Application
5.1.1 Global Digital Advertising Historical Sales by Application (2018-2023)
5.1.2 Global Digital Advertising Forecasted Sales by Application (2024-2031)
5.1.3 Global Digital Advertising Sales Market Share by Application (2018-2031)
5.2 Global Digital Advertising Revenue by Application
5.2.1 Global Digital Advertising Historical Revenue by Application (2018-2023)
5.2.2 Global Digital Advertising Forecasted Revenue by Application (2024-2031)
5.2.3 Global Digital Advertising Revenue Market Share by Application (2018-2031)
5.3 Global Digital Advertising Price by Application
5.3.1 Global Digital Advertising Price by Application (2018-2023)
5.3.2 Global Digital Advertising Price Forecast by Application (2024-2031)
