San Francisco, 20 March 2030: The Report Digitally Printed Wallpaper Market Size, Share & Trends Analysis Report By Product (Vinyl, Nonwoven, Fabric, Paper, Fiberglass), By Application (Commercial, Residential), By Region, And Segment Forecasts, 2023 - 2030
The global digitally printed wallpaper market size is expected to reach USD 10.3 billion by 2030, expanding at a CAGR of 18.2% from 2023 to 2030, according to a new report by Grand View Research, Inc. The influence of modern culture, coupled with the impact of social media, has heightened the demand for digitally printed wallpapers. These are normally cheaper than hand-printed ones, can be mass-produced, and can also be torn or removed easily.
Companies specializing in interior design can cater to their clients' needs by allowing them to create their own wallpapers. These market circumstances are perfect for digitally printed wallpaper. They are perfect for everything from low-volume specialized productions to big-volume runs for business clients, with various venues because of their quick setup and rapid production speeds. This is expected to propel the market growth over the forecast period.
Offline retail stores such as supermarkets/hypermarkets, home décor stores, department stores, and convenience stores are the major distribution channels for digitally printed wallpapers. Key market players maintain a strong distribution channel to hold and strengthen their global foothold. The presence of a large number of manufacturers across the value chain characterizes the market.
The market is expected to experience growth in the interior decoration sector, which is projected to fuel demand for digitally printed wallpaper throughout the forecast period. This is due to the rise of a residential and commercial building. The growing need for new houses as a result of increasing population growth across regions is also expected to boost the market.
Rising costs associated with home prices, as well as mortgage rates, have led consumers to invest in home improvement or home remodeling projects to revamp their traditional household structure. Growing home values have doubled homeowner equity in the past five years. Increased building construction and renovation activities will benefit digitally printed wallpaper manufacturers. . Many existing houses with wall coverings that need to be replaced regularly owing to fashion or wear will further assist sales growth.
Uniquely patterned wallpapers have become a popular wall finish for homes as they add to the aesthetics of rooms with less space. Manufacturers have recently created wallpapers from scratch with new characteristics like Wi-Fi wave blocking, earthquake-proofing, or illumination features like LEDs. Wallpaper techniques have also evolved from woodblock printing and stenciling to digital printing. . With digital print technology's ability to produce life-like images with richer color, photo and mural wallpapers are gaining popularity.
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Consumers and interior decorators are focusing on aesthetically pleasing residential and business spaces. These are major driving factors for the digitally printed wallpaper market. In addition, a shift in consumer preferences towards wall covering and increasing DIY projects involving wallpapers are expected to drive the market. Furthermore, future predictions suggest that the wall covering industry will continue to grow in size and significance, thus amplifying opportunities for the market. The COVID-19 pandemic had a significant impact on consumer behavior as well as purchasing trends in the market. According to a 2020 research study by Consumer Specialists and the Home Projects Council, during the first three months of COVID-19 (March-May 2020), 57% of homeowners emphasized home improvement, and on average, these homeowners spent USD 1,750 on upgrades, citing time as the main motivator. This trend significantly drove sales for retailers and distribution channels serving the market.
Traditional wallpapers have begun to recede in residential areas and commercial spaces, replaced largely by digital printed wallpapers. There are numerous, high-quality wallpaper sources online, including temporary options that can be easily removed from wall. This makes it easy for consumers to decorate their home walls on their own. The market is expected to experience growth in the interior decoration sector, which is projected to fuel demand for digitally printed wallpaper throughout the forecast period. This is due to the rise of residential and commercial building. The growing need for new houses as a result of increasing population growth across regions is also expected to boost the market
Moreover, rapid construction in the commercial segment particularly the hospitality sector is driving the demand for window coverings. According to TOPHOTELPROJECTS, out of the 431 hotels and 61,232 rooms expected to open in the U.K. during the next few years, 112 hotels with 14,872 rooms are expected to open in 2022. In 2023, 68 new hotels with 10,531 rooms will open, followed by 39 properties with 6,806 rooms in 2024, and 212 hotels with 29,023 rooms in 2030 and beyond.
Rising costs associated with home prices, as well as mortgage rates, have led consumers to invest in home improvement or home remodeling projects to revamp their traditional household structure. Growing home values have doubled homeowner equity in the past five years. Increased building construction and renovation activities will benefit digitally printed wallpaper manufacturers. Many existing houses with wall coverings that need to be replaced regularly owing to fashion or wear will further assist sales growth.
The rising trend of bold and unique textures in wallpapers presents lucrative growth opportunities for wallpaper manufacturers in the residential and commercial space. The influence of modern culture, coupled with the impact of social media, has heightened the demand for digitally printed wallpapers. Furthermore, advancements in digital print technology have contributed significantly to the market for wallpapers. With digital print technology's ability to produce life-like images with richer color, photo and mural wallpapers are gaining popularity.