San Francisco, 24 March 2030: The Report Personalized Retail Nutrition And Wellness Market Size, Share & Trends Analysis Report By Type (Fixed Recommendation, Repeat Recommendation, Continuous Recommendation), By Region, And Segment Forecasts, 2024 - 2030

The global personalized retail nutrition and wellness market size is expected to reach USD 8.93 billion by 2030, registering to grow at a CAGR of 15.19% from 2024 to 2030 according to a new report by Grand View Research, Inc. The market growth can be attributed to the factors such as driving nutrition strategies, growing focus on nutrigenomics and nutrigenetics, a shift in the healthcare paradigm, and integration of data science for the development of innovative personalized nutrition.

In addition, nutrigenomics is gaining momentum owing to the rising number of studies for understanding the interrelation of nutrients with an individual’s genetic make-up. For instance, in May 2020, researchers revealed the role of flavonol intake in cardiometabolic diseases with the application of systematic bioinformatics analysis. The analysis revealed genes that are involved in leukocyte adhesion, lipid metabolism, and transendothelial migration. In addition, the study also analyzed the nutrigenomic effects of the compound in intestinal cells and their role in the metabolism of circulating lipoproteins.

Moreover, the companies operating in the market for personalized retail nutrition and wellness are heavily investing in bringing innovative solutions for sufficing nutritional diet in individuals, which is further contributing to market growth. Companies are investing in enhancing technologies that can help in the development of new product lines related to microbiota, nutrition, and digital health.

For instance, in November 2020, ADM Ventures announced its investment in Seventure’s Health For Life Capital (HFLC) Fund II. The company works with the Seventure team for identifying opportunities with the application of microbiome solutions for developing dietary supplements and other food and beverage applications. Hence, companies are extensively discovering and leveraging new nutritional ingredients for treating chronic diseases and common ailments.

Furthermore, the COVID-19 pandemic has a positive impact on the growth of the market for personalized retail nutrition and wellness. The demand for vitamins, minerals, and supplements is growing at an exponential rate owing to its potential role in the management of COVID-19. Several vitamins and minerals such as vitamins C, vitamin D, and zinc, have immunomodulatory functions and have a vital role in preserving physical tissue barriers. Hence, the demand for such nutrients for optimizing the immune system to prevent or lower the risk of COVID-19 infection is further contributing to the growth of the market for personalized retail nutrition and wellness.

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The market has gained significant momentum in recent years, collectively attributed to the introduction of advanced wearable solutions, expanding integration of digital technologies, and targeted scalability of direct-to-consumer e-commerce models.

For instance, in November 2020, Royal DSM entered in collaboration with Huami Corp. for developing personalized nutrition solutions to address health conditions such as cardiac health, sports performance, and pre-diabetes. DSM’s AVA digital platform combined with Huami’s Amazfit wearables and PAI (Personal Activity Intelligence) helps in measuring health data in real-time. Hence, such strategies will help individuals prevent and manage lifestyle-based health conditions by leveraging new and advanced solutions.

The growing inclination towards functional foods can be further attributed to the market growth for personalized retail nutrition and wellness. Functional foods especially protein supplements are gradually gaining prominence and are becoming an integral part of a consumer’s daily diet. Hence, owing to the increasing demand for functional food products, companies are focusing on expanding their production for the functional food product portfolio.

For instance, in February 2021, Merit Functional Foods opened a new plant-based protein manufacturing facility in Winnipeg, Manitoba. The new facility will increase the production of food-grade high purity pea and canola proteins that are used in food and beverage applications.

The COVID-19 pandemic is acting as a positive catalyst for the market growth for personalized retail nutrition and wellness. People are increasingly driven to vitamin and mineral supplements for enhancing immune response. For catering to these growing needs, companies are launching new supplements. For instance, in December 2020, THE BOUNTIFUL COMPANY launched Immune 24 Hour +. It is a Non-GMO vitamin C supplement with 24-hour immune support. In addition, the soft gel of the supplement also includes Zinc and vitamin D for added immunity plus antioxidant support.