The consumers hold the key to the success or the failure of a business. Therefore understanding the consumer insight is extremely important for the success of a brand. The question that might arise here is what exactly is consumer insight? Consumer insight is specific information related to the consumer behaviour. Customer insight is not just about understanding what consumers do or what they prefer. It is also about understanding the reason for their behaviour. If you have proper understanding of this, you will be able to create effective ad campaigns. A reputed Digital Marketing Agency in Gurgaon, will help you create good ad campaigns.

Best Digital Marketing Company in Gurgaon Helps You Create Customer Centric Ad Campaigns

When running an ad campaign, if the companies are aware about the insights of their target audience, they will be able to create ad campaigns that will have an impact on the audience. This will help you to stay ahead in the competition. There will be lesser or no chances of losing customers and it will also have a positive impact on your business. The Best Digital Marketing Agency in Gurgaon, will help you create ad campaigns that will cater to the needs of your audience.

How Collecting Consumer Insights Can Help Ad Campaigns?

There are several benefits of gathering consumer insights and some of these are mentioned below:

1.  Get to Know Your Rivals

Gathering customer insights will not only help you understand what your customers think and why they think in a particular way, it will also help you to understand what your target audience thinks about your competitors. This will help you understand how you can meet the needs of your customers. Knowing this is important as it helps you create ad campaigns that will attract the attention of the audience.

2.  Able to Create Personalized Campaigns

It is true that even today, there are several companies using mass marketing for their products and services, however, personalization has become very important today in many industries. This is all the more true for the ecommerce industry as competition is getting tougher. With the help of customer insights, you are able to create personalized ad campaigns. You can target different segments by understanding their needs.

3.  Help You Get An Insight of The Customer Needs

The customer insights help you to map the customer journey. This way, you will be able to identify if there are any gaps that need to be filled. You will be able to get an idea about the kind of problems your customers are facing and you can provide a solution based on that. If you design a campaign that shows how your brand can solve a particular problem that is sure to attract the attention of your audience.

Ad Campaigns Driven By Consumer Insights

Some of the most popular ad campaigns that have been able to engage the right kind of audience are:

1.  Whirlpool Washing Machines : Putting Care Front and Center

This ad campaign of whirlpool was based on the simple yet attractive idea that there is an act of love behind every chor. This is a very good idea that humanizes the lifeless washing machine. Whirlpool, as a company is also able to get a new purpose as a brand. This purpose is based on emotional connection, empathy and also care. This ad campaign uses the power of customer insight to see what exactly happens when care fails. This company has been able to make a big difference in real life. In its first year, this program washed more than 2300 loads in as many as 17 schools. This resulted in a 90% increase in the attendance of the student. As many as 95% of students showed a higher motivation in class and 89% of the students improved their participation in class.

2.  KFC: Love at first bite

KFC is one of the biggest food chains in the world. It has made the chicken lovers of more than 150 countries happy. But being such a big brand, KFC also needs to rely on ad campaigns. In the latest ad campaign, KFC has used customer research to pinpoint the exact moment when the customers most anticipate. That first bite. This ad campaign did everything to dial up anticipation during the mouth-watering moment. The consumers were able to establish an emotional connection with this ad.

Conclusion

If you create ad campaigns based on data that will inspire your audience. This campaign will resonate with the audience much better. To craft powerful messages, it is important for you to highlight the fundamental human truth. These types of ad campaigns will have a lasting impact. The ad campaigns are used mostly to increase brand awareness. If the ad campaign is well made, it will make your brand visible in the competitive market place. To create successful ad campaigns, you can contact the best Digital marketing agency near me.