Data-Driven Decision Making: Toys and Games Market Insights for Sustainable Growth

Growing popularity of pop culture which is creating a high demand for limited edition character merchandise is expected to drive toys and games market revenue growth

The global toys and games market size was USD 308.12 Billion in 2022 and is expected to register a revenue CAGR of 4.7% during the forecast period. Factors such as growing popularity of pop culture which is creating high demand for limited edition character merchandise, rising demand for mobile games and e-sports among Generation Z and millennials, along with shifting dependency on Science, Technology, Engineering, and Math (STEM) toys for incorporating ‘Learning through Play’ culture to make education easier and fun-loving are major factors driving the toys and games market revenue growth.

The report analyzes the leading players of the global Toys and Games market by inspecting their market share, recent developments, new product launches, partnerships, mergers, or acquisitions, and their target markets. This report also includes an exhaustive analysis of their product profiles to explore the products and applications their operations are concentrated on in the global Toys and Games market. Additionally, the report gives two distinct market forecasts, one from the perspective of the producer and another from that of the consumer.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Toys and Games market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

Lego System A/S, Mattel, Tomy, Spin Master, Ravensburger, Playmates Toys Limited, Clementoni Spa, Konami Digital Entertainment, Jakks Pacific, Inc., Sanrio Co., Ltd., Thames & Kosmos, LLC., Bandai Namco Holdings USA Inc., Ubisoft Entertainment, Dream International Limited, MGA Entertainment, LeapFrog Enterprises, Inc., Vivid Imaginations UK, Funko, Nintendo of America Inc., and Activision Publishing, Inc. among others

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Emergen Research has segmented the global Toys and Games market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

  • >Toys and Games Product Type Insights: Revenue, USD Billion; 2019-2032)

    • Dolls and Action Figures
    • Board Games
    • Puzzles
    • Outdoor and Sports Toys
    • Electronic and Video Games
    • Construction Toys
    • Plush Toys
    • Educational Toys
    • Others
  • Toys and Games Price Range Insights: (Revenue, USD Billion; 2019-2032)

    • Premium Toys
    • Mid-Range Toys
    • Budget Friendly Toys
  • Toys and Games Material Insights: (Revenue, USD Billion; 2019-2032)

    • Metal
    • Wood
    • Plastic
    • Fabric and Textile
    • Mixed
    • Others

The various regions analyzed in the report include:

  • North America (U.S., Canada)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

  • Analysis and estimation of the Toys and Games Market size and share for the projected period of 2022-2030
  • Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
  • Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Toys and Games Market
  • Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
  • Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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