San Francisco, 28 February 2024: The Report Luxury Hair Care Market Size, Share & Trends Analysis Report By Product (Shampoos, Conditioners), By Price Range (USD 30 to USD 65, USD 65 to USD 100), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

The global luxury hair care market size was estimated to reach USD 40.24 billion by 2030, registering a CAGR of 8.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. With a growing awareness of the importance of hair health, consumers are more willing to invest in premium and luxury products that offer advanced solutions for issues such as hair damage, aging, and scalp health.

The Harris Williams Annual Health & Beauty Survey conducted in Fall 2022 highlighted that despite economic uncertainties, 93% of beauty consumers were expected to increase or maintain their spending over the next year. Factors such as sustained wellness routines, increased usage, and a preference for premium products contribute to long-term demand. Furthermore, consumers prioritize clean, ethical, and transparent products with functional benefits. Luxury hair care brands that provide science-backed products with demonstrable benefits are highly valued by consumers.

The market is significantly influenced by celebrity endorsements and product launches. Consumer interest is piqued when renowned actors or influencers launch products, fostering a trend where consumers adopt these offerings driven by the celebrity association. For instance, Jennifer Aniston revealed the introduction of her hair care brand, LolaVie, in September 2021. The brand's inaugural product, the Glossing Detangler, was a multitasking solution featuring a vegan thermal shield, shine-enhancing lemon extract, nourishing vegetable ceramides, and protective chia seeds. This product comes in a distinctive black-and-white spray bottle.

Consumers tend to look for high-quality products that combine two application types in one application. For instance, In May 2023, Guerlain, a heritage beauty brand owned by LVMH, unveiled its premium hair care line, marking its significant entry into the category since 1970. The lineup features an innovative oil-in-serum for hair and scalp, incorporating technology from its popular Abeille Royale skincare line.

As economies in Asia thrive, a corresponding surge in disposable income has empowered consumers to allocate more resources to personal care, especially hair care products. This economic upswing has opened the doors for the entry of luxury international brands into the region. For instance, Nuggela Sule, a leading hair care brand in its home market (Spain-based player), has successfully penetrated the Asian markets, particularly China and Singapore, securing the top spot for its shampoo on Amazon.

The market growth is attributed to a rising preference for effective and customized hair care products that cater to specific hair concerns. Furthermore, the increasing popularity and availability of videos, tutorials, and pictures of trendy hairstyles and complex hair care routines are driving the market growth.

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Luxury brands are expanding their presence in developing regions as these markets showcase significant potential for growth. Asia Pacific is projected to be the fastest-growing market for luxury hair care during the forecast period, owing to rising disposable income in several countries, increased urbanization, and growing awareness of personal grooming. This presents significant opportunities for new entrants.

Luxury Hair Care Market Report Highlights

• The "skinification" of hair care is emerging as a significant opportunity for the market. The focus on active ingredients like keratin, rice water, vitamin E, and hyaluronic acid reflects a growing interest in addressing hair health similar to skincare
• Based on product, the hair coloring products segment is expected to gain substantial growth in the foreseeable future. Increased awareness of the harmful effects of chemicals in hair colors has pushed the demand for natural and organic hair colors
• Based on price range, the luxury hair care of the price range of USD 65 to USD 100 segment is anticipated to gain substantial growth in the forecast period owing to the choice of consumers who prioritize quality and view hair care as an integral part of their lifestyle.
• Based on distribution channel, the online distribution segment is anticipated to gain substantial growth in the forecast period. The growing number of tech-savvy consumers and the increasing variety of goods available on online platforms are the major factors expected to favor the growth of the online channel in the coming years
• Asia Pacific luxury hair care industry is anticipated to gain substantial growth in the forecast period. Renowned for advancements in skin care and cosmetic procedures, the region seamlessly integrates these innovations into hair care. The emphasis on holistic beauty and a commitment to excellence in formulations contribute to the region’s role in driving the market, setting trends, and fostering consumer interest in premium products

In October 2020, Oribe Hair Care, a luxury brand in the hair care market, expanded its presence in Asia Pacific. Founded by celebrity hairstylist Oribe Canales in 2008 and later acquired by the Japanese cosmetics conglomerate Kao Corporation in 2018, Oribe has recently entered markets in Hong Kong, Taiwan, and Singapore. The brand is known for offering a diverse range of products catering to all hair types and addressing various hair and scalp health concerns. It aims to establish a strong presence in the region through retail and omnichannel distribution.

The surge in luxury hair care products is linked to the rising popularity of specialized treatments such as scalp care and hair loss solutions. These offerings, often priced higher due to their targeted formulations, contribute to the overall growth of the premium segment, reflecting consumers' willingness to invest in advanced and effective hair care solutions. This is leading to an increase in the demand for luxury brands like Gisou which incorporates its exclusive Mirsalehi honey into a line of products, while Virtue Labs focuses on keratin-based treatments crafted to enhance the health of various hair types.

The companies can target the rising popularity of specialized treatments such as scalp care and hair loss solutions, which are often positioned at a higher price point. Consumers' increased focus on hair and scalp health encourages innovation in the industry, creating opportunities for brands to differentiate themselves.

Luxury Hair Care Market Report Scope

Based on product, the luxury shampoo segment dominated the market with a revenue share of around 30.5% in 2023. Shampoos are an essential part of the personal care routine. The rising demand for shampoos is attributed to the increasing prevalence of hair-related problems such as oily scalp, dandruff, dry hair, and hair fall. Environmental challenges such as rising pollution can be harmful to hair and scalp health, further bolstering segment growth. In addition, consumers are becoming more conscious about personal hygiene and grooming, which, in turn, is creating a significant demand for luxury hair care products, including shampoos.

The luxury hair coloring products segment is estimated to grow at a CAGR of about 9.3% over the forecast period. Increased awareness of the harmful effects of chemicals in hair colors has pushed the demand for natural and organic hair colors. A rising number of consumers prefer plant-based hair dyes instead of coloring chemicals. Manufacturers are, therefore, developing products to substitute harmful components with plant-based ingredients.

List of Key Players in the Luxury Hair Care Market

• L’Oréal Groupe
• EstéeLauder Companies, Inc.
• SEVEN, LLC
• Alcora Corporation
• Kao Corporation
• KOSÉ Corporation
• Jose Eber
• PHILIP KINGSLEY PRODUCTS LTD.
• RAHUA
• KEVIN.MURPHY