The Saudi Arabia dietary supplements market size was valued at USD 289.8 million in 2023, driven by increasing prevalence lifestyle disorders due to urbanisation and sedentary lifestyle across the globe. The market size is anticipated to grow at a CAGR of 9.6% during the forecast period of 2024-2032 to achieve a value of USD 658.9 million by 2032.
Dietary Supplements: Introduction
Dietary supplements are products containing vitamins, minerals, herbs, enzymes, amino acids, or other substances that complement one’s diet. They are intended to add nutritional value, fill dietary gaps, or address specific health concerns. These supplements come in various forms, including pills, capsules, powders, and liquids. While they can be beneficial for individuals with nutrient deficiencies or specific health needs, they should not replace a balanced diet. It’s important to use dietary supplements cautiously and consult with a healthcare professional, as their safety and effectiveness can vary, and excessive use can have adverse effects on health.
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Key Trends in the Saudi Arabia Dietary Supplements Market
One of the foremost trends in the Saudi Arabian dietary supplements market is the increasing health consciousness among the population. With a rising prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular issues, there is a growing awareness about the importance of preventive healthcare. This shift in mindset is propelling many individuals towards dietary supplements to enhance their nutrition, boost immunity, and maintain overall well-being.
Another trend is the growing interest in personalized nutrition. Consumers are becoming more educated about their individual health needs and are seeking supplements tailored to their specific requirements. This is leading to a rise in demand for customized vitamin and mineral blends, probiotics, and other supplements that address personal health concerns, dietary restrictions, and lifestyle choices.
The influence of digital technology and e-commerce is also reshaping the dietary supplements market in Saudi Arabia. High internet penetration and the widespread use of smartphones have made online shopping a popular choice. E-commerce platforms are not only providing easy access to a wide range of dietary supplements but also offer consumers the convenience of home delivery, price comparisons, and access to detailed product information.
The role of government initiatives and regulatory frameworks cannot be overlooked. The Saudi government’s Vision 2030 program, which aims to reduce the country’s dependency on oil and diversify its economy, includes a focus on healthcare sector development. This initiative has led to stricter regulations for dietary supplements, ensuring product quality and safety, and has also encouraged domestic production and investment in the sector.
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Saudi Arabia Dietary Supplements Market Segmentation
Market Breakup by Product Type
• Vitamin
• Combination Dietary Supplements
• Protein
• Herbal Supplements
• Fish Oil and Omega Fatty Acid
• Others
Market Breakup by Form
• Capsules
• Tablets
• Powder
• Soft Gels
• Liquid
Market Breakup by Application
• Immunity
• General Health
• Energy and Weight Management
• Bone and Joint Health
• Others
Market Breakup by Distribution Channel
• Pharmacies and Drug Stores
• Online
• Supermarkets and Hypermarkets
• Others
Market Breakup by End User
• Market Overview
• Adults
• Geriatric
• Pregnant Females
• Children
• Infants
Market Breakup by Region
• Northern and Central
• Western
• Southern
• Eastern
Saudi Arabia Dietary Supplements Market Overview
The Saudi Arabian dietary supplements market is experiencing a dynamic period of growth and transformation, influenced by various factors that vary across different regions within the country. In the central region, especially in cities like Riyadh, the capital and largest city of Saudi Arabia, there’s a burgeoning market for dietary supplements. This is largely fueled by the high-income levels, increasing health awareness, and the presence of a young and educated population. The central region, being the political and economic hub, has better access to global products and health information, contributing to the growing popularity of dietary supplements.
Moving towards the western region, cities like Jeddah and Mecca are also witnessing an increased demand for dietary supplements. This region, known for its religious significance and tourism, has a diverse population with varying health needs. The influx of pilgrims and tourists, coupled with the cosmopolitan nature of cities like Jeddah, creates a unique market for dietary supplements. Products catering to general wellness, immunity, and energy are particularly popular here.
In the eastern region, which is the heart of the oil industry, cities like Dammam and Al-Khobar show a distinct market trend. The expatriate population, which constitutes a significant portion of the workforce in the oil industry, has introduced diverse dietary habits and health consciousness, influencing the local dietary supplements market. There’s a noticeable demand for supplements catering to specific lifestyle needs and dietary preferences, such as vegan or halal-certified products.
The southern region, though relatively less urbanized compared to other parts of Saudi Arabia, is gradually catching up in terms of dietary supplement usage. The growing access to healthcare and health information, along with government initiatives to improve public health, are driving the market in this region. Supplements focusing on general health, vitamins, and minerals are commonly sought after.
Saudi Arabia Dietary Supplements Market: Competitor Landscape
The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
• Bayer Saudi Arabia, LLC
• Procter & Gamble Company (Abudawood Group)
• Abbott Saudi Arabia Trading LLC
• Pfizer Saudi Limited
• Nestlé S.A. (Al Muhaidib Group)
• Applied Nutrition Ltd. (AmCan International Group, Inc)
• ARKOPHARMA Laboratories Co. Ltd. (Bashir Skakib Al – Jabri & Co. Ltd.)
• Glanbia Performance Nutrition, Inc. (Amcan International Group)
• Vitabalans Oy
• Vytaloy wellness
• Glaxo Saudi Arabia Limited
• The Archer-Daniels-Midland Company
• Bionova Lifesciences Pvt. Ltd.
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