San Francisco, 18 March 2024: The Report Hybrid Makeup Market Size, Share & Trends Analysis Report By Product (Foundation & Tinted Creams, Concealer, Blush & Highlighters, Lipsticks & Lip Tints), By Type (Natural, Conventional), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

The global hybrid makeup market size is anticipated to reach USD 29.43 billion by 2030 and is anticipated to expand at a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers are increasingly seeking beauty products that offer multifunctional benefits, combining skincare and cosmetic properties. Hybrid makeup offers a convenient solution for achieving both aesthetic and skincare goals in a single product. Therefore, changing lifestyles and hectic schedules are likely to shift consumer interest to hybrid makeup products. The global beauty industry has witnessed a shift towards clean beauty, with consumers showing a preference for products containing natural and fewer synthetic ingredients. Many hybrid makeup formulations incorporate clean beauty ingredients, contributing to their popularity among environmentally-conscious and health-conscious consumers.

There's a rising consumer preference for makeup that not only enhances appearance but also supports skincare. Consumers are more ingredient-conscious, prioritizing products that contribute to skin health. This trend is driven by the growing popularity of natural and clean beauty. According to the "Green Beauty Barometer" survey, women aged 35-54 years are particularly vigilant about checking product labels, with 65% actively examining ingredients. This demographic, increasingly mindful of skincare ingredients, is expected to boost the demand for hybrid makeup products featuring skincare benefits. Some makeup items claim substantial skincare benefits, yet they may lack the potent concentrations found in dedicated skincare products. This has led to consumer skepticism, prompting a thorough examination of ingredient labels to ensure product efficacy by consumers.

In response, manufacturers are now taking initiatives to address concerns about the potency of active skincare ingredients within makeup formulations. Younger consumers are likely to show an increased interest in innovative makeup products. Asia Pacific is expected to experience the fastest CAGR from 2024 to 2030 due to rising disposable income in countries like China, India, and Japan. This rise in income has led consumers to opt for premium beauty products, including multifaceted offerings like hybrid makeup. The substantial presence of a younger population in China and India and their experimental nature will further boost the demand for innovative hybrid makeup formulations, contributing to overall market growth.

Some of the key factors driving market growth include high demand for multi-functional products that offer multiple benefits, such as skin care, sun protection, and color cosmetics in one, the development of innovative formulations, rising consumer consciousness regarding the overall skin health & appearance, and preference for natural & clean beauty products. There is an increasing consumer demand for makeup products that not only enhance appearance but also provide skincare benefits.

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According to a “Green Beauty Barometer” survey, women in the age group of 35-54 years are the most aware in scrutinizing product labels, with a significant 65% actively checking the ingredients list. Women, increasingly mindful of the ingredients in their skincare & cosmetic products, are actively seeking formulations that are free from harmful chemicals and emphasize transparency in ingredient sourcing and production practices. Therefore, this consumer group is likely to drive demand for hybrid makeup products with ingredients that offer skincare benefits.

Hybrid Makeup Market Report Highlights

• In 2023, the hybrid foundation & tinted creams segment accounted for a share of 31.63%. Makeup is now perceived as healthier for the skin, which is driving product demand. In response to this demand, ILIA Beauty launched the Super Serum Skin Tint in February 2021, featuring natural ingredients
• New makeup launches, such as Super Serum Skin Tint and the Skin Silk Serum Foundation, with active ingredients, such as hyaluronic acid and peptide complex, offering skincare benefits are projected to drive increased consumer interest in hybrid makeup products
• The demand for natural hybrid makeup products is projected to witness the highest growth during the forecast period
• The sales of hybrid makeup products through online channels are projected to witness the fastest growth from 2024 to 2030. The rapid growth in online sales of hybrid makeup products is driven by mass-market retailers, such as Walmart, Target, and Sephora, strategically expanding their product offerings on their respective online platforms
• North America dominated the global market in 2023 owing to high demand for natural skincare solutions, a shift towards sustainability, and increased awareness regarding the impact of toxic compounds in makeup products
• In December 2023, Tula Cosmetics expanded its product line with the launch of the Radiant Skin Brightening Serum Concealer. This clean skincare-makeup hybrid product offers medium-to-full coverage and is designed to conceal dark circles and discoloration while also brightening the skin over time. The concealer is available in 20 shades and contains Tula's unique Rainbow Seabright Elixir and S6Pro Complex, which help soothe the skin and improve smoothness & balance. The product also includes eye peptides & tea leaf caffeine to reduce dark circles and eye bags. These products are available on Tula's website and in Ulta Beauty stores

Skincare makeup hybrid products have gained popularity, promising various benefits. On the downside, while some makeup products can offer hydration and barrier protection, achieving considerable skin benefits from color cosmetics remains challenging. Certain makeup products claim to offer substantial skincare benefits but may not contain the potent concentrations of active ingredients found in dedicated skincare products. This creates skepticism among consumers who are increasingly scrutinizing ingredient labels to ensure that products live up to their claims. This has resulted in manufacturers focusing on addressing concerns about the potency of active skincare ingredients in makeup formulations.

Market growth stage is medium, and the pace of its growth is accelerating. The market is characterized by a high degree of innovation. Water-free sunscreen foundations, serum foundations, and oil-free makeup formulations are some of the innovative formulations in the market.

The market is challenged by a lack of clear guidelines and lack of regulations regarding hybrid makeup. In the absence of clear regulations, consumers are skeptical about the legitimacy of claims made by hybrid makeup products. However, companies marketing hybrid makeup as providing specific skincare benefits are focused on providing evidence through clinical trials or reliable studies to support these claims.

Hybrid Makeup Market Report Scope

Traditional makeup products and skincare products are some of the substitutes for hybrid makeup products, which are likely to influence their demand. Certain consumers rely on substitutes that allow for a more tailored approach to skincare and makeup rather than relying on all-in-one hybrid products.

Younger consumers are likely to show an increased interest in innovative makeup products. Changing lifestyles and busy routines will drive the demand for hybrid makeup. Consumers wearing makeup for a prolonged time often seek multifunctional beauty products and are likely to show an increased interest in hybrid makeup.

List of Key Players in Hybrid Makeup Market

• ILIA Beauty
• The Estée Lauder Companies
• L'Oreal Paris
• Kosas Cosmetics
• IT Cosmetics, LLC
• CHANEL
• Clinique Laboratories, LLC
• RMS Beauty
• e.l.f. Cosmetics, Inc.
• Charlotte Tilbury Beauty Inc.