San Francisco, 19 March 2024: The Report Culinary Tourism Market Size, Share & Trends Analysis Report By Activity (Culinary Trails, Cooking Classes), By Booking Mode (Tour Operators, Direct Travel), By Tourist Type, By Region, And Segment Forecasts, 2024 - 2030

The global culinary tourism market size is anticipated to reach USD 40.53 billion by 2030 and is anticipated to grow at a CAGR of 19.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumption of different types of food and beverage from various destination has been an ongoing trend, which is shifting in parallel with the changing consumer preferences, rising globalization, and development in technologies.

Due to rapid change in consumption habits, there has been increase in innovation of new food cuisines resulting in fusion and molecular dishes across the globe. However, many tourists prefer to consume food and beverages of the local region to gain an understanding and knowledge of the destination’s culture, heritage, and eating styles. Ethnic food constitutes one of the most crucial travel cuisines that attracts the attention of travelers to any place.

Regions exhibit food festivals as an activity for the tourists to participate in tasting various food dishes famous in that particular region. U.S. provides an exceptional range of food dishes, from the iconic New York-style pizza to BBQ specialties, offering an incredible gastronomic adventure. The city features various food tours, including pizza tours, dessert tours, BBQ tours, and gourmet walks, catering to the diverse tastes of food enthusiasts. The New York City Wine & Food Festival is arranged mostly in October every year, bringing together numerous celebrity chefs with display of high-quality wines from the finest wineries nearby.

Culinary tourism is one of the most trending forms among travelers in North America. According to the World Travel & Tourism Council Report 2022, North America contributed significantly to the world’s Travel and Tourism GDP; there was a positive change of 22.3% in the GDP of 2021 compared to 2020.

This change can be attributed to an increasing number of travelers, especially millennials, looking to change the way they explore new places and gain unique experiences. Exploring spiritualism, culinary, camping/glamping experiences, and even a private vacation with family and friends has emerged as a popular trend.

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The market growth can be attributed to the increasing consumer spending on travel & tourism, tourists’ desire to try food products made of locally sourced ingredients, and increasing food travelers who explore new cultures through food worldwide. The  primary driver of  market growth is the rise in desire to explore local dishes as a way to connect with the locals and gain more insight into the destination, history, and culture. According to the World Travel Association (WTFA) 2022 Report, 34% of the tourists visit places that attract them in terms of cuisine. In addition, it is stated in the 2023 report that culinary culture exposes tourists to various ways of life, which are essential to understand in terms of socio & political awareness.

Culinary Tourism Market Report Highlights

• The group culinary tourism is expected to witness substantial growth over the forecast period. Increased spending by high-net-worth families and individuals on visiting unexplored destinations and gaining new experiences is driving the market growth
• Culinary trails are expected to witness substantial growth over the forecast period from 2024 to 2030. Travelers looking for authentic and unique experiences tend to check out every cuisine from various eateries to have access to the local foods
• Booking culinary tourism through online travel agencies is expected to witness substantial growth over the forecast period. Major players are collaborating with local food establishments and food service platforms to provide easy access to travelers who book their trips through these online platforms
• The existential tourist type segment is expected to witness substantial growth over the forecast period. Most travelers choose their travel destination based on the availability of local food, food festivals, cooking classes taught by Michelin-starred restaurants’ chefs, and many other factors
• Asia Pacific offers a variety of cuisines to travelers that attract them to have an inclination towards dining, entertainment, and travel. East Asian cuisines of Japan, China, Vietnam, Thailand, India, Tibet, Mongolia, and various other countries are few of the most popular destinations in the market

UNESCO  included 27 food and drink traditions in its Representative List of the Intangible Cultural Heritage of Humanity in January 2022. For instance, tourists travel to various countries such as Ukraine to taste Ukrainian Borsht, Haiti for Joumou Soup (made with squash), and Italy for Truffle, Senegal for Ceebu Jën (a dish made of rice, vegetables, and fish).

Another  driving factor of the market is the initiative taken by the government and associations to promote culinary tourism. For instance, in 2020, the Indigenous Tourism Association of Canada (ITAC) launched Destination Indigenous. This initiative promotes the best Indigenous tourism experiences across Canada. One of its projects is the ITAC Culinary Directory, featuring 27 restaurants and wineries, with 14 catering operations, conference centers, and breweries. The main aim of Destination Indigenous is to give people a glimpse into the vibrant cultures of Canada's Indigenous peoples. They focus on nature and wildlife tours, cultural sharing, accommodation, relaxation, culinary experiences, and handicrafts.

According  to a blog by World Expeditions, various locations are famous for food items having blend of a local ingredient with an internationally preferred food. For instance, traditional Peruvian cuisine mainly relied on staples like corn, chilies, and potatoes (with over 3000 types). However, the staple dishes in Peru evolved into a rich blend of local and international influences and attracted various tourist to the country. The fusion includes elements from Spanish, African, French, Asian, Italian, and British cuisines. This unique mix of flavors, cultures, and traditions has turned Peru, especially Lima and Cusco, into emerging global culinary hubs.

Culinary Tourism Market Report Scope

Culinary tours and events may be subject to regulations governing the tourism industry. It is also subject to health and safety regulations to ensure the quality and safety of the food they serve. Some countries have regulatory frameworks aimed at promoting sustainable practices in the culinary industry, such as waste reduction, sourcing local ingredients, and energy efficiency.

Key players operating in the market are focusing on strategic measures to drive company growth and solidify their positions in the global market. For instance, TUI Group (TUI AG) is focusing on the continuous customer base expansion and increasing bookings of its tours and travel activities through its destination management and digital platform. The company also aims to expand the distribution of its products via third parties. The company is ready to incur additional expenses and develop its digital platform to achieve the same.

Key Culinary Tourism Companies:

• Abercrombie & Kent USA, LLC
• Greaves Travel Ltd
• India Food Tour
• Classic Journeys, LLC
• The FTC4Lobe Group
• The Travel Corporation
• Gourmet on Tour
• Culinary Adventures International
• Culinary Tours
• Butterfield & Robinson Inc.