San Francisco, 14 August 2025: The Report India Tech Toys Market Size, Share & Trends Analysis Report By Product (Robotic Toys, Coding & STEM Toys), By Age Group (Infants & Toddlers, Preschooler), By Distribution Channel (Hypermarket/Supermarket, Specialty Toy Stores), And Segment Forecasts, 2025 - 2030
The India tech toys market size is expected to reach USD 3,623.5 million in 2030 and is projected to reach at a CAGR of 14.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. Some of the key factors driving the market growth are the increasing digital literacy and rising adoption of educational technology among parents and schools.
Indian consumers increasingly favor high-quality, feature-rich tech toys over low-cost options, driven by rising disposable incomes and a growing emphasis on durability, safety, and multifunctionality. Urban markets, in particular, are witnessing strong demand for products with coding capabilities, modular add-ons, and AI-driven learning features, commanding premium prices. The incorporation of advanced technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) is reshaping the tech toy landscape, offering immersive and engaging experiences that appeal to the country's tech-savvy audience.
The Indian government has taken significant steps to strengthen domestic toy manufacturing and reduce reliance on Chinese imports. To encourage local production, the basic customs duty on toys increased from 20% to 60% in February 2020 and 70% in March 2023. The Production Linked Incentive (PLI) Scheme offers financial incentives to companies manufacturing toys within India. At the same time, strict quality control regulations have been implemented to ensure product safety and support the development of innovative toys, including tech-based ones. These efforts have led to a notable rise in toy exports, which grew from US\$96.17 million in 2014–15 to US\$325.72 million in 2022–23. Simultaneously, toy imports decreased by 52%, dropping from US\$332.55 million to US\$158.7 million during the same period.
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The market growth is attributed to the increasing digital literacy and rising adoption of educational technology among parents and schools. Tech toys that support Science, Technology, Engineering, and Mathematics (STEM) learning are in high demand among Indian parents. With increasing awareness about future-ready skills, parents are turning to educational toys that foster problem-solving, coding, robotics, and logical reasoning. These toys often include programmable robots, circuit-building kits, and app-connected puzzles.
Indian consumers are showing a preference for high-quality, feature-rich tech toys over low-cost alternatives. Rising disposable incomes and a greater focus on durability, safety, and multifunctionality drive this trend. Products with coding capabilities, modular expansions, and AI-driven learning features are commanding higher prices and gaining traction in urban markets. The integration of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) is transforming the tech toys landscape. These features provide immersive experiences, further fueling interest and adoption among tech-savvy consumers.
The Indian government has boosted domestic toy manufacturing and reduced dependence on Chinese imports. According to the report, the basic customs duty on toys was raised from 20% to 60% in February 2020, and further to 70% in March 2023, to discourage imports and promote local manufacturing. The Production Linked Incentive (PLI) Scheme incentivizes companies that manufacture toys domestically. Quality control regulations have also been enforced to ensure safety and encourage local production of innovative toys, including tech toys. India's toy exports grew remarkably, climbing from US$96.17 million in 2014-15 to US$325.72 million in 2022-23. At the same time, toy imports dropped by 52%, falling from US$332.55 million to US$158.7 million over the same period.
Furthermore, the growing influence of social media and e-commerce platforms has made tech toys more accessible to a wider audience. Online marketplaces and targeted marketing strategies are facilitating awareness and enhancing the visibility of these products, contributing to market growth.
