Running a Shopify store isn’t always about showing prices upfront — especially when dealing with B2B clients, custom orders, or bulk purchases. In such cases, offering a Request a Quote option gives customers a chance to inquire about pricing, negotiate, and build trust before purchasing.
Adding a Request a Quote feature is one of the most effective ways to convert high-intent visitors into qualified leads without revealing your full pricing structure. Let’s explore the best ways to implement this feature using Shopify apps, custom forms, and rule-based visibility tools.
Why Add a “Request a Quote” Option on Shopify?
The Request a Quote system isn’t just for hiding prices — it’s a strategy for improving lead quality, conversion rates, and customer engagement.
This feature helps you:
Allow shoppers to negotiate prices before checkout.
Capture customer information for future sales.
Offer flexible pricing for B2B and wholesale clients.
Maintain confidentiality for custom or variable products.
Replace traditional pricing with personalized offers and discussions.
When integrated correctly with the Hide Price App or similar Shopify tools, you can fully control who sees your prices while collecting detailed quote inquiries.
1. Use a Dedicated “Hide Price & Request a Quote” App
One of the easiest ways to enable this functionality is through a Shopify Hide Price App such as Extendons Hide Price & Request a Quote.
Features You Get
Hide Prices & Add to Quote: Replace product prices with a “Request a Quote” button.
Customizable Quote Forms: Collect customer details such as quantity, specifications, and delivery timelines.
Rule-Based Management: Apply specific pricing visibility rules per product or collection.
Login to See Price: Show prices only to approved or registered users.
How It Works
Install the app from the Shopify App Store.
Configure which products should display “Request a Quote.”
Customize the button design and quote form.
Collect customer inquiries directly from product pages.
This option works seamlessly for B2B Shopify stores, wholesale businesses, and custom product sellers.
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2. Add a Manual Quote Form Using Shopify Contact Page
If you prefer a lightweight setup, you can use Shopify’s built-in Contact Form feature to create a manual quote system.
Steps to Implement
Create a “Request a Quote” page using the Contact Form template.
Add input fields such as Product Name, Quantity, Preferred Delivery Date, and Custom Requirements.
Link this form to your product pages using buttons like “Request a Quote” or “Get Pricing.”
While this method lacks automation, it’s cost-effective for smaller stores and still fulfills basic inquiry functions.
3. Enable “Login to See Price” Before Requesting a Quote
For wholesale or exclusive stores, combining Login to See Price with a Request a Quote button gives more control.
Benefits
Ensures only verified customers can view or request quotes.
Protects confidential pricing strategies.
Filters out low-intent shoppers and spam requests.
Use the Extendons Hide Price App to apply Login to See Price & Quote rules storewide or per collection.
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4. Add “Request a Quote” to Product and Cart Pages
Customizing the Add to Cart button is another effective approach. Instead of displaying the regular cart button, replace it with “Add to Quote” or “Request for Pricing.”
How to Do It
Enable the “Hide Price & Add to Cart” or “Add to Quote” option in your Hide Price App settings.
Apply rules for specific products (e.g., wholesale-only items).
Redirect quote submissions to your CRM or email.
This lets you maintain full control over transactions while personalizing your customer journey.
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5. Use Rule-Based Visibility for Flexible Pricing
Smart visibility rules let you decide when and where to hide prices or show the “Request a Quote” button.
Examples
Hide prices for specific product collections.
Apply rules for logged-in customers or certain geographic regions.
Set different visibility conditions for B2B and B2C buyers.
Such flexibility ensures pricing strategies remain consistent while supporting global reach and multilingual users.
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6. Customize the “Request a Quote” Experience
To make the process engaging and professional:
Use branded CTAs like “Get a Custom Quote” or “Request Pricing”.
Include visual cues (icons or buttons) to highlight custom pricing.
Automate responses using thank-you pages or auto-emails.
This personalization enhances customer experience and improves conversion probability.
How the “Request a Quote” Feature Impacts SEO and Conversions
Many store owners worry that hiding prices might hurt SEO — but that’s not true when done right.
SEO Impact
Semantic Markup: Keep your product schema intact even if prices are hidden.
Engagement Signals: Quote requests and form submissions indicate high user intent to Google.
Content Relevance: Use descriptive text around the hidden price area for SEO continuity.
By aligning this with a semantic SEO strategy, you maintain visibility while driving meaningful customer actions.
Tips for Optimizing Request a Quote Conversion Rates
Use strong CTAs like “Get Instant Quote” or “Request Custom Offer.”
Keep the form short — focus only on key details.
Provide fast responses to maintain engagement.
Offer personalized follow-ups or discounts.
Track quote submissions in analytics to refine visibility rules.
Conclusion
Adding a Request a Quote option to your Shopify store bridges the gap between pricing flexibility and conversion optimization. It allows you to manage negotiations, filter qualified leads, and maintain control over how your prices are displayed.
Whether you choose the Extendons Hide Price App or a custom setup, the key lies in creating a seamless user experience that turns inquiries into lasting customer relationships.
FAQs
How do I add a Request a Quote option on Shopify?
Install the Hide Price & Request a Quote App and enable quote buttons for specific products or collections.
Can I use the Request a Quote feature for selected products only?
Yes, you can apply product-level visibility rules to decide where the quote option appears.
Does hiding prices affect SEO?
Not negatively — as long as structured data and semantic content are maintained.
Can customers see prices after login?
Yes, using the Login to See Price feature allows only registered customers to view pricing.
Can I combine Request a Quote and Add to Cart?
Yes, you can enable both options to give flexibility for regular and custom orders.
Is this feature suitable for B2B stores?
Absolutely. It’s designed for B2B, wholesale, and customizable product stores that require price confidentiality.
Can I customize the Request a Quote form?
Yes, you can add custom fields, text, or attachments to collect detailed inquiries.
Will customers get notified after submitting a quote?
Yes, most apps send automated confirmation emails and store owner notifications.
Can I track quote requests in analytics?
Yes, integrate Google Analytics or CRM tools to monitor conversions.
What’s the best app for adding Request a Quote on Shopify?
The Extendons Hide Price & Request a Quote App is one of the top-rated options for managing price visibility and quote requests.
