MARKET OVERVIEW

The global biscuits market size was valued at USD 128.65 Billion in 2024 and is projected to reach USD 187.0 Billion by 2033, growing at a CAGR of 4.2% during 2025-2033. The market is driven by rising demand for convenience snacking, innovative products in various flavors and shapes, and easy accessibility through online platforms. Asia Pacific dominates with over 37.5% market share in 2024. For more details, visit the Biscuits Market

STUDY ASSUMPTION YEARS

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

BISCUITS MARKET KEY TAKEAWAYS

• Current Market Size: USD 128.65 Billion in 2024
• CAGR: 4.2% (2025-2033)
• Forecast Period: 2025-2033
• Asia Pacific leads the market with a 37.5% share due to rapid urbanization and rising disposable incomes.
• Increasing demand for on-the-go and convenience snacking fuels market growth globally.
• Innovation in sweet biscuits, including low-sugar and fortified options, attracts health-conscious consumers.
• Supermarkets and hypermarkets hold the largest distribution channel share at 38.5%, providing wide product assortment.
• Online platforms enhance market reach, supporting niche and premium biscuit varieties.

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MARKET GROWTH FACTORS

The biscuits market is driven by the increase in demand for convenience food or easy to carry food products. Urbanization and increasingly busy lifestyles across the globe promote the consumption of ready to eat snacks. The various flavors, forms, and nutritional content of biscuits, which have a long shelf-life, are catering to this need. There is an increase in demand for portion-pack and single-serve packs from working professionals and students in developed as well as emerging markets.

The market for biscuits is increasing due to the launch of new biscuit varieties, new flavors, blends, and sizes of biscuits. Premium and gourmet biscuits with unique ingredients and high-end packaging are a new segment for consumers looking for luxury packaged food products. For example, in May 2024, Mondelēz International opened a USD 5 Million Biscuit and Baked Snacks Lab in Singapore to develop innovations in the Asia-Pacific premium baked snacks market.

The growing availability of biscuit products through e-commerce is a major factor contributing to the growth of the global biscuit market. A 2024 report by UNCTAD states that e-commerce sales reached USD 27 Trillion in 2022 across 43 economies. China, the United Kingdom and South Korea accounted for 25% to 30% of the total. Online e-commerce for biscuits has the advantage of offering consumers more biscuit brands including niche biscuits such gluten free, diabetic, vegan and organic biscuits. These niche biscuits are often not widely available through bricks and mortar stores. E-commerce provides greater reach to consumers and a greater opportunity to present a wider variety of biscuits.

MARKET SEGMENTATION

Analysis by Product Type:

• Crackers and Savory Biscuits
• Plain Crackers
• Flavored Crackers
• Sweet Biscuits
• Plain Biscuits
• Cookies
• Sandwich Biscuits
• Chocolate-coated Biscuits
• OthersSweet biscuits dominate with 63.6% market share, favored for diverse flavors, versatility, and affordability across consumption occasions.

Analysis by Ingredient:

• Wheat
• Oats
• Millets
• OthersWheat leads with 55.2% share due to its availability, cost-effectiveness, and desirable texture, taste, and structure for various biscuit types.

Analysis by Packaging Type:

• Pouches/Packets
• Jars
• Boxes
• OthersPouches and packets dominate with 48.6% share, offering convenience, product freshness, portion control, and cost-effective manufacturing.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Bakery
• Online Stores
• OthersSupermarkets and hypermarkets hold the largest share at 38.5%, providing wide product assortment, strong brand visibility, and convenient shopping experiences.

REGIONAL INSIGHTS

Asia Pacific leads the biscuits market with a 37.5% share in 2024, attributed to its large and rapidly growing population, rising disposable incomes, and urbanization. Demand is boosted by expanding middle-class consumers preferring convenient and affordable snacks. Strong retail infrastructure including supermarkets and online platforms enhances accessibility. Localized flavors, innovative packaging, and rising health awareness for fortified and organic products also drive growth.

RECENT DEVELOPMENTS & NEWS

• September 2024: Integrated Industries Ltd's subsidiary, Nurture Well Foods, launched a new biscuit range and acquired a 3,400 MT biscuit plant in Neemrana, Rajasthan, achieving 75% sales growth and Q1 2024 revenue of INR 1,401.4 Million. RICHLITE biscuits expanded distribution in North India.
• August 2024: ITC Sunfeast launched Sunfeast Super Egg & Milk Biscuit in South and East India at multiple price points, supporting children’s nutrition under the ‘Help India Eat Better’ initiative.
• July 2024: McVitie’s introduced Signature range with indulgent Caramel Chocolate Rounds and Cream Swirls in Waitrose.
• July 2024: ITC Sunfeast SuperMilk rolled out the "Nalladhu Thedi Varum" campaign featuring Tamil stars promoting natural desi cow milk goodness.
• June 2024: Mondelēz International partnered with Lotus Bakeries to expand Biscoff in India and develop co-branded chocolates for global launch in early 2025.

KEY PLAYERS

• Bahlsen GmbH & Co. KG
• Britannia Industries Limited
• ITC Limited
• Lotus Bakeries Corporate
• Mondelez International Inc.
• Parle Products Pvt. Ltd.
• Pladis Global
• The Ferrero Group
• Walker's Shortbread
• Yildiz Holding

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