介绍
随着宠物饲养规模的扩大以及主人越来越将宠物视为家庭成员，全球宠物零食市场正在蓬勃发展。推动这一市场增长的因素有很多，包括可支配收入的增加（尤其是在亚太地区）、城市化进程的加快、消费者对高端、天然和功能性零食的偏好转变，以及电子商务平台的普及使得宠物零食更容易购买。
增长战略
通过推出功能性零食（如洁牙咀嚼片或关节保健咀嚼片）、冻干生食零食、有机或清洁标签零食等产品，实现产品创新和多元化，以满足挑剔的消费者的需求。
高端化——随着宠物越来越融入家庭，主人愿意为更高品质、成分更好的零食支付更高的价格——无谷物、人类食用级别、可持续来源。
地理扩张和新兴市场：进入亚太地区和印度等高增长地区，这些地区的宠物拥有量正在增加，而高端宠物零食的渗透率较低。
电子商务和全渠道分销：进一步发展在线销售渠道、直接面向消费者的选择、零食订阅模式、专卖零售和大众零售。
这关乎可持续性和透明度，强调清洁标签和可持续包装，以建立具有环保意识的宠物主人的信任。
获取报告样本：https://www.theinsightpartners.com/sample/TIPRE00025534
关键细分市场
按原材料
动物性
植物性
按宠物类型
狗
猫
按表格
湿的
干燥
按分销渠道
超市和大型超市
专卖店
电子商务零售
主要参与者及最新进展
自然饮食
Nature's Diet 专注于生产生食风格的高品质宠物零食。产品包括冻干生肉犬猫零食、红薯咀嚼片和不含人工添加剂的肉干。
最新进展：该品牌专注于“利用高压食品保藏技术和优质原料（美国农业部认证的肉类、全食物，不含任何添加剂）提供保质期长的天然营养”。
虽然规模不如大型跨国公司那样庞大或在全球占据主导地位，但像 Nature's Diet 这样的品牌受益于高端/清洁标签趋势和利基市场定位；这些都是规模较小的专业品牌如何参与增长的一个很好的例子。
玛氏公司
玛氏公司是全球宠物食品和零食的领导者，主要通过其宠物护理部门开展业务。据报道，玛氏与雀巢一起，在宠物食品和宠物零食/点心行业占据着很大的市场份额。
最新进展：
2024 年 9 月，玛氏公司与 Big Idea Ventures 和 Bühler 合作，启动了“下一代宠物食品计划”，旨在推进可持续宠物食品创新。
玛氏公司还宣布了一系列旨在促进宠物友好型旅行并为宠物主人和宠物提供支持的合作项目，例如与 TripAdvisor 合作建立宠物旅行中心。
此外，玛氏公司正着力打造其产品组合中的高端牙齿/消化健康产品。
因此，玛氏依靠广泛的分销渠道、品牌规模、强大的供应链和创新来保持其在宠物零食市场的领先地位。
雀巢（通过普瑞纳宠物食品公司）
雀巢公司通过其宠物护理子公司雀巢普瑞纳宠物食品公司，是宠物食品和零食领域另一家主要的全球性企业。
最新进展：
In one recent market forecast, it was noted that Nestlé Purina focuses on research-backed nutrition, functional treats, and diversified product offerings.
One report noted that Nestlé Purina invested heavily in production capacity in Europe and Asia for pet-care growth.
So, Nestlé is leveraging its global scale, brand strength, and innovation to capture growth in pet snacks.
Future Trends & Opportunities
Functional treats: Snacks that address health-needs (dental care, joint support, digestive health, weight management) are gaining traction.
Clean/natural/human-grade: Owners increasingly want treats made from ingredients similar to those used in human food, with less preservatives, grains, artificial colours. Brands can capitalize here.
Growth prospects in emerging markets: Strong growth across Asia-Pacific, Latin America, and India with improving incomes and pet-culture.
Online and subscription models: A greater number of owners are purchasing pet treats online for convenience, variety, and customization reasons. Subscription boxes present an opportunity for treats.
Sustainability & Ethics: Eco-packaging, regenerative sourcing, transparency in supply-chain can become differentiators.
Conclusion
The pet snacks market is at an exciting phase-driven by strong pet adoption, rising consumer awareness of pet health, premiumization, and new channels of access. Strong brands with real innovation-combined with geographic expansion and good distribution-are optimally positioned. Among them, global powers such as Mars and Nestle stand at the forefront, but there are specialist brands like Nature's Diet serving a niche segment with premium or raw-style offerings. For all these stakeholders-manufacturers, retailers, and entrepreneurs-the opportunities are bountiful, though they must come to grips with raw-material cost fluctuations, regulatory issues, and strong competition.
Frequently Asked Questions (FAQ)
What is driving the growth in the pet snacks market?
The key drivers include increasing ownership of pets, especially in urban areas; owners treating pets as family members; higher disposable incomes and willingness to spend; preference for premium, natural, and functional treats; growth of online channels.
Which segments within pet snacks are growing the fastest?
The fastest growth is seen in chewables-sticks, jerky, raw-treat formats-and premium/organic/functional ones. Also, Asia‐Pacific is projected to grow faster than mature markets.
What kind of product innovations are we seeing in this space?
Some innovations include freeze-dried raw treats, single-ingredient meat/organ snacks, dental health chews, insect-protein treats, subscription treat boxes, and cleaner label/eco packaging.
What are the major challenges or restraints within the pet snacks market?
挑战包括优质原料成本较高、供应链中断、监管合规（尤其是关于功效声明和健康/功能声明的合规）、激烈的竞争以及某些市场的价格敏感性。
新兴市场对宠物零食有多重要？
这一点非常重要，因为虽然北美和欧洲目前占据主导地位，但新兴地区在宠物拥有量增加、城市化进程加快和生活方式改变的推动下，增长速度将会更快。亚太地区和印度就是其中的代表。
企业要想在宠物零食市场取得成功，应该重点关注哪些方面？
这些公司应该专注于强大的品牌定位、清晰的产品差异化、强大的分销渠道（尤其是在线渠道）、敏捷的创新能力、响应迅速的供应链、可持续和符合道德规范的做法以及区域适应性——例如，当地口味、宠物主人行为。
