Market Overview
The Vietnam online grocery market reached USD 2.8 Billion in 2024 and is expected to grow to USD 16.3 Billion by 2033, expanding at a CAGR of 21.41% during the forecast period of 2025–2033. This growth is driven by increasing internet penetration, smartphone usage, urbanization, rising disposable incomes especially among the middle-class population, and the surge in online shopping due to the COVID-19 pandemic. The market offers customers convenient access to a wide range of groceries delivered to their doorstep.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Vietnam Online Grocery Market Key Takeaways
- Current Market Size: USD 2.8 Billion in 2024
- CAGR: 21.41%
- Forecast Period: 2025-2033
- The increasing internet penetration and smartphone usage have significantly boosted market accessibility and convenience.
- The COVID-19 pandemic accelerated the adoption of online grocery shopping due to safety and convenience concerns.
- Rising urbanization has shifted consumer lifestyles, increasing demand in urban centers like Hanoi and Ho Chi Minh City.
- Increasing disposable incomes among the middle-class population have enhanced affordability and willingness to pay for online convenience.
- Flexible delivery options, including same-day and next-day services, have further propelled market growth.
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Market Growth Factors
Vietnam's online grocery market is experiencing growth due to rising internet penetration and increased use of smartphones. Affordably priced mobile data packages and improved infrastructure for internet connectivity are also easing consumer adoption of online grocery shopping. However, the market has been growing rapidly as more Vietnamese consumers have used the internet to order groceries and digitalization will be a major contributor to market growth through to 2033.
Urbanization is another factor driving markets such as Hanoi and Ho Chi Minh City. Busy lifestyles and work schedules create little opportunity for visiting customary markets, therefore, people tend to shop online. This growth trend in urban areas coincides with the proliferation of e-commerce logistics infrastructure and services in metropolitan areas, increasing demand for grocery e-commerce deliveries.
The COVID-19 pandemic has accelerated the shift of the grocery sector towards an online distribution model in Vietnam. Lockdown measures and social distancing policies during the pandemic have forced consumers to use online channels, leading to the shopping model's increased acceptance due to its advantages in terms of cleanliness, safety and the doorstep delivery of groceries even when the pandemic has passed. As per capita disposable income rises, especially in the middle class demographics, consumers are able to spend on online grocery services, leading to lucrative growth.
Market Segmentation
Product Type:
- Vegetables and Fruits: Fresh produce widely ordered online for home consumption.
- Dairy Products: Milk, cheese, yogurt, and other perishable dairy items.
- Staples and Cooking Essentials: Basic food items like rice, cooking oils, and spices.
- Snacks: Packaged and ready-to-eat foods.
- Meat and Seafood: Fresh and frozen protein sources delivered to consumers.
- Others: Miscellaneous grocery items outside main categories.
Business Model:
- Pure Marketplace: Platforms that facilitate transactions between buyers and sellers without holding inventory.
- Hybrid Marketplace: Combination of inventory holding and marketplace services.
- Others: Other business models not categorized as pure or hybrid marketplaces.
Platform:
- Web-Based: Online grocery shopping through websites accessed on computers or browsers.
- App-Based: Mobile applications dedicated to grocery shopping.
Purchase Type:
- One-Time: Single-purchase orders without recurring commitments.
- Subscription: Recurring purchase agreements for regular delivery.
Regional Insights
The market covers Northern Vietnam, Central Vietnam, and Southern Vietnam regions. Notably, major urban centers like Hanoi and Ho Chi Minh City in Northern and Southern Vietnam respectively, dominate growth due to accelerated urbanization and internet penetration. Specific market share and CAGR by region are not provided. This regional focus supports the overall rapid growth of the online grocery market across Vietnam.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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