San Francisco, 21 November 2025: The Report Europe Glamping Market (2025 - 2030) Size, Share & Trends Analysis Report By Accommodation (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group (18-32 Years, 33-50 Years, 51-65 Years, Above 65 Years), By Country, And Segment Forecasts
The Europe glamping market size is expected to reach USD 2176.0 million by 2030, registering a CAGR of 8.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing popularity of tourism coupled with consumer willingness to spend on modern amenities while camping is anticipated to fuel the market growth. In addition, growing ethical consumerism and consumer awareness with respect to the new trend of glamping is anticipated to further fuel the demand. Moreover, the increasing popularity of staycations among campers, solo travelers, and families is projected to positively fuel the market growth.
Glamping continues to grow as a market that meets the changing needs of holidaymakers in terms of sustainability, experience, and luxury. This development is offering strong opportunities for hotels. By expanding a hotel with glamping tents, hotel owners are creating more capacity and additional income at lower costs, likely favoring the growth of the market. For instance, in May 2021, The Hoxton, a U.K.-based boutique hotel, launched Camp Hox, a series of curated camper van experiences across Europe.
Tents are expected to witness significant market penetration on account of the increasing number of weddings and parties on the beachside. Consumers prefer beach weddings which allow all their guests to camp out on the beach thus making the whole experience enjoyable. Nowadays, corporates also have been hosting beach events which are inclusive of the night-stay in tents thus allowing employees to witness the exotic view. These factors are expected to have a positive impact on tent glamping over the forecast period.
Travelers nowadays have been looking for outdoor experiences that are memorable, luxurious, and close to nature. They are willing to try new things without putting a lot of thought into the cost. Glamping is a balanced combination of all these features. Rising number of consumers looking for outdoor activities and close-to-nature experiences is expected to open new opportunities for the glamping market over the forecast period.
France held the largest market share in 2021 and is estimated to continue to grow over the forecasted period. Major tour operators and online glamping service providers have focused on introducing different accommodation types to attract consumers. This is also supporting the market growth in the region. High interest of consumers of all ages, especially among 18- to 50-year-olds is projected to boost the regional market growth.
A key driver behind this expansion is the increasing demand for unique and sustainable travel experiences. Travelers today are more conscious of their environmental impact and are seeking ways to immerse themselves in nature without compromising on comfort. Glamping, with its blend of luxury and outdoor living, satisfies this demand by offering upscale, eco-friendly accommodation in scenic, natural settings. This trend aligns with the growing emphasis on sustainable tourism, as consumers look for travel experiences that minimize environmental footprints while providing a memorable and unique stay.
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The availability and variety of glamping sites across Europe have also played a crucial role in the market’s growth. Countries like France, Italy, and the United Kingdom, which are popular for their picturesque landscapes, have seen a significant increase in the number of glamping accommodations. These range from eco-lodges and yurts to treehouses and safari-style tents, each offering distinct experiences that cater to different preferences. The diversification of glamping offerings has expanded the appeal to a wider audience, from families and couples to luxury travelers and nature enthusiasts. As the range of options continues to grow, so does the accessibility of glamping, making it a mainstream choice for those looking for an upscale alternative to traditional camping or conventional hotel stays.
Government initiatives across Europe have further bolstered the glamping market. Recognizing the economic potential of eco-tourism, several European countries have implemented policies that support the development of sustainable travel infrastructure, including glamping. Local and national governments have eased restrictions and provided incentives for setting up eco-friendly lodging, driving investment in this sector. In addition, sustainable tourism is becoming a core focus of many European tourism strategies, with several countries encouraging the preservation of natural environments through responsible travel practices. This supportive policy landscape has encouraged private sector participation, leading to the establishment of new glamping sites and the modernization of existing ones, further driving market growth.
Despite the significant impact of the COVID-19 pandemic on the market, the gradual easing of restrictions in key European countries such as the UK, Germany, France, Italy, Spain, and the Netherlands is expected to support steady growth in the glamping sector over the coming years. The resurgence of summer staycations has gained substantial traction among consumers across Europe as travel restrictions have been lifted. In response to this rising demand, many glamping providers are introducing innovative accommodation options to differentiate themselves in an increasingly competitive market. For example, Canopy & Stars, a leading platform for booking unique stays in treehouses, yurts, and cabins throughout Europe, has expanded its offerings by introducing bell tents at music festivals across various locations, catering to the growing preference for distinctive outdoor experiences.
Glamping is expected to gain further prominence as social media continues to influence consumer behavior, amplifying awareness of its benefits. Additionally, the industry is likely to experience substantial growth as a result of attractive discounts and exclusive holiday packages offered by various travel platforms. Over the next few years, several factors will drive significant expansion in the glamping market, including shifting consumer preferences toward experiential travel over traditional luxuries, increased leisure time, and a growing willingness to invest in high-end travel experiences.
Leading outdoor camping and tourism companies are enhancing their offerings by providing luxurious amenities such as portable toilets, indoor bathrooms, comfortable beds, cooking facilities, televisions, wi-fi, and air conditioning, all while maintaining the allure of camping in nature. These features allow for a blend of outdoor adventure with comfort, particularly appealing to families. Safari operators and adventure tourism companies are increasingly catering to consumers willing to pay for premium experiences, offering these upscale accommodations as part of their packages. Moreover, the rising demand for companion experiences that combine comfort with outdoor activities has been a key driver of increased camping participation among millennials. This trend is expected to have a positive impact on the growth of the regional market throughout the forecast period.
