San Francisco, 23 April 2024: The Report Omega 3 Supplements Market Size, Share & Trends Analysis Report By Source (Fish, Krill Oil), By Form (Soft Gels, Capsules), By End User (Adults, Infants), By Functionality, By Distribution Channel, And Segment Forecasts, 2020 - 2028

The global omega 3 supplements market size is expected to reach USD 10.80 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.6% from 2020 to 2028. The demand for omega-3 supplements is projected to be driven by the growing adoption of the product to fulfill the daily nutritional requirements and maintain optimum health of organs by the geriatric population in developed economies, such as the U.S., Canada, the U.K., and France.

Furthermore, the outbreak of COVID-19 from the beginning of 2020 led to increased consumer awareness regarding the significance of immunity and immunity-boosting products, which is expected to fuel the demand for various omega fatty acids products. Increasing incorporation of products in gummies form with novel flavor is expected to increase product penetration among children in the coming years.

Docosahexaenoic acid (DHA) is an omega-3 fatty acid comprising over 93.0% of omega-3 fats in the retina and 97.0% in the human brain. Rising demand for DHA supplements for pregnant ladies owing to lack of adequate DHA in the diet is expected to drive the market. Additionally, increasing demand for omega-3 DHA-rich supplements from non-lactating mothers is expected to propel the product demand over the forecast period.

Rising chronic diseases such as strokes, arthritis, coronary heart diseases, and cancer are expected to propel the demand for omega 3 supplements over the upcoming years. According to the World Health Organization (WHO), over 14 million people between the ages of 30 and 70 die every year due to distinguished chronic diseases. Rising government support to provide consumers with low-cost preventive drugs is projected to propel the demand for omega 3 supplements over the forecast period.

A sedentary lifestyle has resulted in a rising number of chronic diseases, which is expected to propel the product demand. The omega-3 fatty acids aid in decreasing the risk of abnormal heartbeats or arrhythmias, which can even cause sudden death of the patient. It also helps in reducing triglyceride levels, slowing the growth rate of atherosclerotic plaque, and lowering blood pressure levels. Consumers are increasingly shifting to healthier alternatives while adopting preventive care as a necessary tool to help them lead a better lifestyle. Thus, omega 3 supplements are being increasingly consumed as they are a rich source of vitamins, proteins, minerals and render benefits to diseases, such as cancer, asthma, depression, and others.

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The U.S. dominated the North America regional market and accounted for a 77.7% share of the revenue in 2020. The American Heart Association (AHA) recommends the consumption of fish to maintain optimum omega 3 levels in the diet. Growing consumer knowledge regarding the product benefits is also boosting the market growth. The rapid socio-economic development has resulted in increased cases of heart diseases, cancer, and diabetes across various segments of the population. Growing health consciousness has resulted in consumers preferring dietary supplements, such as omega 3, which promotes heart health, helps in maintaining optimum health of the infant, aids in cancer prevention, and offers many other health benefits.

Omega 3 Supplements Market Report Highlights

• In terms of source, the krill oil-based omega 3 supplements are projected to expand at the fastest CAGR of 11.1% over the projected period on account of the growing demand for eicosapentaenoic acid (EPA) and DHA-based supplements among consumers globally
• On the basis of functionality, the cardiovascular health segment accounted for over 37.0% share of the overall revenue in 2020. The growing prevalence of cardiovascular diseases as a result of the slow and inactive lifestyle, especially in the age group of 30 to 40 years, and fluctuating dietary patterns are anticipated to spur the segment growth over the next few years
• The market in China is expected to witness significant growth over the upcoming years owing to the propelling spending capacity of consumers. Easy online availability of these supplements in the country has also strengthened its demand in the country
• Strong mass channels of distribution, online sales, and a growing number of standalone mass facing brands by several companies, including Optimum Nutrition; Herbalife International of America, Inc.; Now Foods., and Amway are the key factors expected to fuel the demand for fish oil-based omega 3 supplements over the upcoming years
• In September 2020, Aker BioMarine launched a new support vessel at Yantai yard, China. The new vessel's launching has assured the stakeholders that the lockdown due to the COVID-19 pandemic has not affected the company

Brand name, nutritional value, and safety of the products are some of the factors that influence the consumers’ buying decision. Awareness through various forms of media, including electronic and print, about the benefits offered by omega 3-based supplements, is also likely to influence buying behavior. Growth in fish consumption is likely to continue, especially in developing countries. Omega 3 supplements are primarily produced from fish oil. However, uneven capture of fish and growing demand for fish from other application sources reduce their availability at a lower cost, restraining market growth.

The coronavirus pandemic has shifted the focus of customers to a preventive, rather than reactionary mindset. Consumers are increasingly prioritizing immune health, heart health, and overall wellbeing. According to the AHA, stroke survivors and those with heart diseases, including high blood pressure and congenital heart defects, may face an increased risk of complications, if infected by COVID-19. This, in turn, increased the demand for supplements for mitigating the risk of heart failure, thus positively impacting the product sales.

Omega 3 Supplements Market Report Scope

The industry is highly fragmented and is characterized by intense competition, with both public and privately-held market players focusing on innovation to stay competitive. Public companies in the industry are proactive in initiating strategies to push the adoption of their products in the global market. Key players are extensively investing in research & development activities and capacity expansion to introduce novel products to gain a greater share of the market.s For instance, in October 2020, Aker BioMarine acquired a patent for concentrated krill oils with more than 50% phospholipids. In October 2020, Aker BioMarine established a new distribution hub in Chennai, India. The new distribution center is expected to strengthen the position of the company in India.

List of Key Players of Omega 3 Supplements Market

• Nordic Naturals, Inc.
• NutriGold Inc.
• Reckitt Benckiser Group plc
• Pharma Nord B.V
• i-Health, Inc.
• Aker BioMarine AS
• Luhua Biomarine (Shandong) Co., Ltd.
• Pharmavite LLC
• KD Pharma Group
• NOW Foods