San Francisco, 23 April 2024: The Report Sparkling Water Market Size, Share & Trends Analysis Report By Product (Natural/Mineral, Caffeinated), By Distribution Channel (Hypermarket & Supermarket, Online), By Region, And Segment Forecasts, 2021 - 2028

The global sparkling water market size is expected to reach USD 76.95 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 12.6% from 2021 to 2028. Over the past few years, the demand for packaged water has significantly grown across the globe owing to the rising demand for healthy drinking water and the declining availability of fresh, clean, and hygienic water.

Some of the biggest bottled water companies such as Nestlé S.A., The Coca-Cola Company, PepsiCo Inc., and Dr Pepper Snapple Group are promoting healthy water drinking through a number of product launches, including sparkling water. For instance, in March 2020, the Coca-Cola Company launched a new line of the sparkling water under the brand name ‘AHA’ in the U.S. market, which features various flavor infusions to cater to the changing consumer demand.

Sparkling water is often sourced from mineral springs and its effervescence is a result of naturally occurring gases in some cases. Thus, the natural/mineral segment held the largest share of more than 60.0% share in 2020. The flavored caffeinated segment is expected to expand at a significant CAGR over the forecast period.

In March 2020, Caribou Coffee announced the launch of its new line of refreshing Caribou BOUsted Caffeinated Beverages. Caribou BOUsted is a delicious line of sparkling and blended caffeinated water and juice in a variety of fruit flavors and is available across the U.S. Lately, companies in the industry have been strengthening their distribution networks to enhance consumer reach.

With the growing trend of leading a healthy lifestyle among all age groups, people around the globe are gradually shifting to healthy and innovative drinks, including sparkling water. The growing consumer preference for sparkling water over sodas and sugary carbonated drinks is projected to drive the market over the forecast period. During the initial months of the Covid-19 pandemic, a majority of public places and offices were shut, which led to a significant drop in the commercial demand for sparkling water. However, widespread home isolation orders have spurred the demand for bottled water of various kinds among households across the globe, including sparkling water. According to the International Bottled Water Association (IBWA), bottled water businesses have boosted their production capacity to cater to this surge in demand, which, in turn, has benefitted the market.

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With the growing awareness regarding the importance of leading a healthy lifestyle, people are switching to sparkling water due to the presence of a variety of minerals, including sodium, magnesium, and calcium, in the product. Furthermore, the product has a number of advantages; for instance, it helps improve digestion and may help relieve constipation.

Sparkling Water Market Report Highlights

• The flavored natural/mineral and caffeinated sparkling water segment is expected to register a faster growth rate during forecast years as compared to the unflavored segment owing to the increasing launch of fruit-flavored drinks
• The online distribution channel is expected to register the fastest growth rate of 13.3% from 2021 to 2028
• North America dominated the market by accounting for over 35.0% in 2020 owing to the high product adoption in the region
• By product, the natural/mineral segment held the largest share of more than 60.0% in 2020

Various studies suggested that sparkling water is not as harmful as sodas for dental and bone health. Hence, several consumers consider carbonated water as a healthier alternative to soda and sugary carbonated drinks. Furthermore, over the past few years, an increase in the number of commercial advertisements for bottled water has been playing an important role in boosting brand visibility. These advertisements highlight the quality and hydration benefits of the product, and also emphasize taste and convenience.

Key players of bottled water are launching sparkling water to gain maximum market share. For instance, in February 2021, PepsiCo, Inc. introduced five new caffeinated sparkling water flavors, namely mango passion fruit, blood orange grapefruit, triple berry, blueberry pomegranate, and citrus cherry flavors, under its bubbly brand. These launches are increasing product visibility in the market and are anticipated to boost the market growth over the forecast period.

Natural/mineral sparkling water held the largest share of more than 60.0% in 2020. The growing demand for natural and healthy water among consumers is driving the segment. The flavored variants are increasingly preferred owing to their taste, dizziness, and health benefits.

Sparkling Water Market Report Scope

Mergers & acquisitions and product launches are among the key strategies taken up by the market players. For instance, in January 2020, Keurig Dr Pepper Inc. acquired Limitless, a U.S.-based caffeinated sparkling water company. This acquisition has widened Keurig Dr Pepper’s water portfolio and through this acquisition, the company entered the caffeinated sparkling water market.

Some prominent players in the global sparkling water market include:

• Nestlé
• PepsiCo, Inc.
• National Beverage Corp.
• Talking Rain
• Keurig Dr Pepper Inc.
• The Coca-Cola Company
• Danone S.A.
• SANPELLEGRINO S.P.A
• Clear Cut Phocus
• Caribou Coffee Operating Company, Inc.
• Hiball
• RHODIUS Mineralquellen und Getränke GmbH & Co. KG
• AQUA Carpatica