Being at the top of the SERPs (Search Engine Result Pages) can create great exposure for your company, build authority, and increase the company’s revenue as you have always wanted. However, not all websites can attain a top position on the SERPs due to various reasons. Being the leading Digital Marketing  company in Mohali  we have crafted a small list of possible reasons that might be hindering the rank of your website.

But, before we take a dive into the list of the possible reasons, it would be better for you to know what SEO is. Well, SEO is an abbreviation for Search Engine Optimization, which is nothing, but a set of procedures  thought to be followed to achieve a good website ranking. Now that you are aware of SEO, it is time to have a look at the 3 reasons that might be possibly hindering the rank of your website. So, let’s begin:

Your Website is Not SEO-Friendly

The term ‘SEO-Friendly’ refers to all the criteria that a website should adapt to achieve a good position on the SERPs. No matter how stunning your website looks, or how much money you did spend on your website, if it is not SEO-friendly, it will definitely not rank well. There can be many factors, such as thin content, duplicate content, bad navigation, slow loading speed, and that’s just the beginning. You can get your website audited from an SEO Company in Bhopal to point out the exact factors.

Lack of Backlinks

Backlinks have been and most probably will always remain one of the most critical factors for the good ranking of a website. There are hundreds and thousands of ways to create backlinks, but all of them do not worth your time and effort. Only high-quality and relevant backlinks can make a difference to your website’s ranking. 

Your Rivals Are Investing More in SEO

Search Engine Optimization has been in existence for decades. It is nothing new to the world and your business competitors might have been investing in it much before then you in a greater amount. In case you believe that you have had enough of SEO, or you do not require it, know that there is someone out there working hard to get their website’s rank higher and higher. You can rope in an SEO company in Mohali to find out more details.

To conclude, SEO is a very vast subject that demands deep understanding. If carried out in the right way, it can increase the revenue of your business in several folds. If your website is not ranking how you want it to rank, carry out an in-depth SEO audit, and eliminate the hurdles that might be hindering its rank.