Nasdaq: DKNG) today announced a new deal, making the sports technology and entertainment business the special Official Daily Fantasy Sports Partner, as well as an Official Sports Betting and iGaming Partner of the NBA team. In addition to access to Pistons trademarks and logo designs, the offer includes DraftKings-branded courtside LED signs and in-game basket pad branding. The contract comes as DraftKings prepares to release mobile sports wagering and online gaming in the state of Michigan, pending licensure and the invoice of essential regulative approvals.

n n n n u201cAs our first expert group activation in the state of Michigan, we are enjoyed join forces with the Detroit Pistons ahead of our pending market intro, u201d said Ezra Kucharz, Chief Business Officer, DraftKings. u201cThis deal deepens our relationship with a popular local team to help with more immersive fan experiences, both for Michiganders familiar with controlled gaming products in addition to beginners to the area. u201d

n n n nPistons fans will likewise have the chance to contend for a range of experiential prizes, including a Pistons away video game journey, a u2018Court of Dreams u2019 group event held at Little Caesars Arena, u2018Piston for the Day u2019 VIP experience. As part of the VIP plan, individuals will have the chance sign an honorary Pistons contract to get involved in a private, in-stadium shootaround, tour the official lockerroom facilities, and sit courtside at a Pistons regular season home video game.

n n n n u201cWe value the partnership-minded and collective technique that DraftKings gives the table, u201d said Mike Zavodsky, Chief Business Officer, Detroit Pistons. u201cWe anticipate utilizing our platform to assist DraftKings grow their presence and connection to Pistons fans and to the higher Metro Detroit neighborhoods. u201d

n n n nFans can participate in the free-to-play Detroit Pistons appeal swimming pool by downloading DraftKings u2019 Sportsbook, Casino, and Daily Fantasy items via iOS and Android here. Additionally, new DraftKings Sportsbook and Casino clients in Michigan can declare a complimentary $200 benefit by signing up here today.

n n n nAbout The Detroit Pistons

Since their arrival in 1957, the Detroit Pistons have actually turned into one of the most storied franchises in the NBA. With over 2,300 regular-season and playoff triumphes, the club has actually celebrated 3 NBA Championships (1989, 1990, 2004), 5 NBA Finals looks (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances. In October 2019, the club opened the brand-new Henry Ford Detroit Pistons Performance Center located in the New Center area, a school that functions as the company u2019s practice center and home offices. Since its purchase by Michigan native Tom Gores in 2011, the company has actually concentrated on operating as a neighborhood possession while promoting a culture of development and industry-leading thought.

n n n nAbout DraftKings

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming business developed to sustain the competitive spirits of sports fans with items that vary throughout day-to-day fantasy, controlled video gaming and digital media. Headquartered in Boston, and introduced in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically incorporated sports wagering operator. DraftKings is a multi-channel supplier of sports betting and video gaming technologies, powering sports and gaming home entertainment for 50+ operators across more than 15 regulated U.S. and international markets, consisting of Arkansas and Oregon in the U.S. DraftKings u2019 Sportsbook uses mobile and retail wagering for major U.S. and global sports and runs in the United States pursuant to policies in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York City, Pennsylvania, Tennessee and West Virginia. DraftKings u2019 everyday fantasy sports product is offered in 8 nations globally with 15 unique sports classifications.