Newly released data from Fact.MR, a leading provider of market research and competitive intelligence, indicates that the global edible flakes market is valued at approximately US$ 6.1 billion in 2023 and is expected to grow to US$ 12 billion by 2033. This represents a robust compound annual growth rate (CAGR) of 7% over the forecast period from 2023 to 2033.
Edible flakes have emerged as a dynamic and innovative segment within the global food industry, responding to the evolving preferences and dietary habits of consumers worldwide. These versatile food products, typically crafted from grains, cereals, or vegetables, undergo various processing techniques to achieve a thin, crispy, and flavorful texture. In recent years, the market has witnessed significant expansion and diversification, driven by several key factors that reflect shifts in consumer lifestyles and preferences.
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The edible flakes market is rapidly advancing and emerging as a significant segment within the global food industry. Cereal flakes, oat flakes, rice flakes, and corn flakes have surged in popularity across all age groups due to their convenience, nutritional value, and variety. Dietary shifts towards veganism, vegetarianism, and gluten-free diets are propelling the demand for edible flakes, prompting manufacturers to develop products tailored to these specific dietary preferences.
Key Companies Profiled:
- The Hain Celestial Group Inc.
- Nature’s Path Foods Inc.
- Nestlé S.A
- Dr. August Oetker KG
- Kellogg Co.
- Bagrrys India Ltd
- H. & J. Brüggen Kg
- Quaker Oats Company
- Patanjali Ayurved Ltd
- PepsiCo Inc.
- General Mills Inc
- Marico Ltd
- Aarrowhead Mills
- GD Foods
Market diversification, innovation, and sustainability initiatives are expected to continue driving growth in the edible flakes market. With evolving consumer preferences and increasing emphasis on global health trends advocating for balanced diets, the market is poised for further expansion and innovation in the coming years.
Key Insights from Market Analysis:
- The global edible flakes market is projected to reach a value of US$ 6.1 billion by 2023.
- Anticipated worldwide sales growth at a 7% CAGR from 2023 to 2033.
- By the end of 2033, the market is forecasted to surpass US$ 12 billion in value.
- Europe, Asia Pacific, and North America stand out as the top three regions for edible flakes globally.
- Europe holds approximately 33% of the global edible flakes market share.
- Cornflakes constitute 39% of the market share as of 2022.
Today's consumers are increasingly health-conscious, recognizing the importance of making nutritious food choices. Edible flakes are perceived as a wholesome breakfast option, crafted from whole grains, oats, and other nutritious ingredients.
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Consumers are scrutinizing food labels more diligently, seeking options low in sugar, salt, and high in fiber. Brands aligning with these health and wellness trends by offering products with reduced sugar content, whole ingredients, and natural additives are likely to witness heightened sales.
Competitive Landscape:
The edible flakes market is marked by intense competition, featuring a blend of global industry giants like Kellogg's and General Mills, regional players catering to specific markets, and private label brands offering economical alternatives. Adaptation to evolving consumer preferences, health consciousness, and dietary shifts drives product diversification and industry innovation. Companies are increasingly prioritizing healthier, more nutritious options, while also reducing sugar content and enriching products with essential vitamins and minerals.
Emphasis on sustainability, ethical practices, robust online presence, and global expansion initiatives is growing. Marketing strategies that resonate with health, sustainability, and variety preferences of consumers are crucial for brand success in this competitive landscape.
In May 2018, Nestlé S.A. partnered with General Mills to introduce a diverse product range in India, featuring a variety of morning cereals such as cornflakes, KoKo Krunch, and Honey Star. Meanwhile, Nature's Path, a prominent organic morning cereal and snack company in North America, unveiled its No Added Sugar granola in July 2021. This new offering boasts exceptional flavor, 100% certified organic ingredients, and all the nutritional benefits associated with Nature's Path products, but without the added sugar content.
Compared to sugary cereals, edible flakes—especially those derived from whole grains, oats, or other wholesome ingredients—are viewed as healthier breakfast alternatives. They are rich in fiber, vitamins, and minerals, appealing to health-conscious consumers. The demand for gluten-free, organic, and non-GMO edible flakes is also on the rise, reflecting consumers' preference for cleaner, more transparent food choices.
Segmentation of Edible Flakes Market Research:
- By Nature :
- Conventional
- Organic
- By Type :
- Corn Flakes
- Oat Flakes
- Wheat Flakes
- Rice Flakes
- Others
- By Distribution Channel :
- Convenience Stores
- Hypermarkets/ Supermarkets
- Online Retailers
- Others
- By Region :
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
In conclusion, the Edible Flakes market is experiencing notable growth driven by evolving consumer preferences towards healthier and convenient food options. With a focus on natural ingredients, diverse flavors, and nutritional benefits, edible flakes are gaining popularity across demographics. As manufacturers innovate with new flavors, packaging formats, and marketing strategies, the market is poised for further expansion.
