San Francisco, 20 May 2024: The Report Anti-pollution Hair Care Products Market Size, Share & Trends Analysis Report By Product (Shampoo, Conditioners, Oils, Serums & Masks), By End-user (Men, Women), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

The global anti-pollution hair care products market size is anticipated to reach USD 6.75 billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The most recent trends in the anti-pollution hair care products industry include the introduction of innovative ingredients with strong anti-pollution capabilities, such as vitamins, antioxidants, and natural extracts. There is also an increasing demand for natural and organic anti-pollution hair care products, as customers become more conscious of the importance of using sustainable and eco-friendly goods. Furthermore, major key hair care brands are creating dedicated anti-pollution hair care lines to meet rising demand. These products are marketed as "detox" or "protective" hair care solutions, aimed at consumers who want to combat the effects of urban pollution on their hair.

Anti-pollution hair care products are specifically designed to protect hair from the harmful effects of pollution. As pollution levels in metropolitan areas have risen, it has become critical to protect the hair from smoke, dust, and toxic chemicals, which can cause a variety of hair problems such as dryness, hair loss, and dullness. The market has grown significantly as consumers become more aware of the damaging effects of pollution on hair. These products serve to maintain the health and vitality of the hair by building a protective barrier against pollutants, nourishing the hair follicles, and restoring the hair's natural moisture balance, resulting in an increase in adoption among consumers.

There is a notable rise in the preference for natural and ayurvedic hair care products driven by an increased emphasis on holistic well-being and concerns about potential side effects, especially if not suitable for specific hair types. Traditional Ayurvedic herbs are perceived as safe and effective, attracting consumers who appreciate their purported benefits. The awareness of potential drawbacks associated with chemical-based products further fuels the shift towards natural alternatives, aligning with cultural norms and promoting overall hair health. Companies like Kalyashastra, based in India, offer luxury hair oil made from bee pollen, argan, castor, amla, white lilies, black cumin, fenugreek, and hibiscus.

The growth of the anti-pollution hair care products industry is largely driven by rising consumer concerns regarding scalp health, hair fall, hair thinning, hair loss, dandruff, and sensitive scalp. Hair loss is a prevalent condition in the UK, affecting a significant number of individuals. As per a publication by the Harley Street Hair Transplant Clinics in the UK, it is approximated that approximately 70% of men experience excessive hair loss and thinning by the age of 70, while 50% of women are affected by the age of 50. As a result, there is a growing prevalence of hair care products in the country.

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The growth is primarily driven by increasing awareness regarding the adverse effects of environmental pollution on hair health. Rising pollution levels, exposure to pollutants, and urban lifestyles contribute to various hair-related issues, such as damage, dullness, and loss of vitality. Consumers are seeking specialized hair care solutions formulated with anti-pollution ingredients that can help protect and rejuvenate hair from the harmful effects of pollutants, likely favoring the growth of the market.

Anti-pollution Hair Care Products Market Report Highlights

• Asia Pacific is expected to contribute a majority of the share to become the largest division in terms of global revenue in 2023. While in Europe, the increasing instances of scalp-related problems such as hair fall and itchiness have led consumers to opt for anti-pollution hair care products.
• Based on product, the anti-pollution hair care conditioner is projected to register the fastest growth during the forecast period. The use of conditioners is significantly increasing, particularly among women with curly hair, due to the growing emphasis on deep conditioning treatments to restore moisture and natural shine.
• The demand for anti-pollution hair care products among men is expected to witness steady growth over the forecast period. On the other hand, the growing demand for gender-specific products such as shampoos, conditioners, shaving creams, and face masks and peels for men is expected to positively impact the market.
• During the forecast period, the online distribution channel segment is expected to grow the fastest. The increasing availability of a wide range of products of different brands, free delivery, and seasonal discounts on e-commerce platforms are among the major reasons driving this growth.

The demand is further fueled by a growing emphasis on personal grooming, wellness, and the desire for effective preventive measures against environmental stressors, propelling the market forward. With growing awareness of the importance of hair health, consumers are more willing to invest in premium and luxury products that claim to offer advanced solutions for issues like anti-pollution properties, hair damage, aging, and scalp health. The Harris Williams Annual Health & Beauty Survey conducted in Fall 2022 highlighted that despite economic uncertainties, 93% of beauty consumers expect to increase or maintain their spending over the next year.

Advancements in beauty and skincare technology have enabled the development of innovative formulations in the anti-pollution hair care segment. Consumers are seeking innovative and effective solutions for their unique hair care needs. The evolution of consumer hair care routines from basic shampoos and conditioners to a more comprehensive approach is reflected in the growing trend of the "skinfication" of hair. Consumers are now prioritizing the health of their hair, similar to their skincare routines. This shift is driven by an increased understanding of the impact of environmental factors on the scalp, leading to a demand for innovative and effective solutions.

Anti-pollution Hair Care Products Market Report Scope

Changing lifestyle patterns, particularly in urban settings, contribute to the need for targeted hair care solutions including anti-pollution. Urbanization exposes individuals to higher pollution levels, making them more susceptible to the adverse effects on hair. The demand for anti-pollution hair care products is, therefore, a response to the changing environmental dynamics and the desire to counteract the impact of pollutants on hair quality.

List of Key Players in the Anti-pollution Hair Care Products Market

• L'Oreal S.A.
• Beiersdorf AG
• Shiseido Company
• Unilever
• CLR Berlin
• Kao Corporation
• Procter & Gamble
• Coty, Inc.
• De Lorenzo
• Avon Products Inc.

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