If you use TikTok, you may have seen a strange Hong Kong brand called CIDER. But how moral is CIDER? This is a look at the brand’s “We Avoid” rating, which came out in November 2023 and might not match up with what the brand has said since then. Ratings are always being updated for the thousands of brands you can look at in our list.
Key Features of Cider:
Trend-Focused Collections:
The team of Cider first identifying the latest fashion trends after that working on production based on requirement, make reach for a wide range audience. Their collections often feature vibrant colors, bold patterns, and based on contemporary styles.
Affordability:
The team of Cider cloth always think about the price of product beacuse they believe low profit for wide range customers, the main attractions of Cider is its price point. The brand always offers fashionable and modern clothing which is comfortable at competitive prices, appealing to budget-conscious shoppers.
Rapid Production Cycle:
Cider belive the fast fashion model because they know the demand and taste of conumer is rapidly changed based on social media influenced, which involves a quick transform from design to production to meet the ever-changing demands of the fashion market. So they working hard for constantly refresh their inventory with new items.
Digital-First Approach:
Todays social media is a great platform to sell product and attract new customers, Cider knows the importance of socila media and they know how to best use, Cider leverages social media platforms like Instagram and TikTok to engage with their target audience, using influencer partnerships and user-generated content to drive brand awareness and sales.
Sustainability Concerns:
While Cider’s business model allows for trendy, affordable clothing, it also raises concerns about sustainability. Fast fashion is often criticized for its environmental impact, including excessive waste, resource consumption, and questionable labor practices. Cider, like many fast fashion brands, faces scrutiny over these issues.
Consumer Appeal:
Despite sustainability concerns, Cider’s appeal lies in its ability to offer the latest fashion trends at affordable prices. This, combined with a strong social media presence, has helped the brand build a loyal customer base.
If CIDER goes global, is it for the right reasons?
Since its start in late 2020, CIDER has taken over social media. Some of its products, like this cute orange jumper, have gone viral, and the company now has 4.1 million Instagram followers, which is a huge community.
Digital natives “A globally-minded, social-first fashion brand” that makes “clothes for a new generation” is what CIDER calls itself. On paper, the brand works like SHEIN; it lists small groups of things for different moods and events every week and acts as a marketplace that sells directly from the factory. CIDER also likes to think of itself as “innovative.” They use data to make sure they only make things that they know will sell, which helps them keep costs low and cut down on the stock that doesn’t sell.
