Because of their rarity and beauty, heart shaped ruby stones are highly prized in the gemstone industry. A heart shape ruby stone color, clarity, cut, and carat weight all affect its value. The most desirable rubies have a rich, deep red hue called "pigeon blood" red. Another important factor is clarity, where fewer inclusions increase the stone's brilliance. Since more raw material is needed for the precise heart shaped cut, these stones are frequently more costly. Heart-shaped ruby stones are highly valued by jewelry aficionados and collectors for their remarkable beauty and sentimental value.