Engaging the World: Exploring the Rapidly Expanding Interactive Display Market

The interactive display market in progressing at a CAGR of 10.4% during 2019–2024. According to P&S Intelligence, the market was valued at $9.2 billion in 2018, and it is expected to generate $16.4 billion in 2024.

Nowadays, flexible light-emitting diode (LED) interactive displays are being preferred over interactive LCDs as they offer high-resolution and a better picture quality than the latter. Flexible LED displays capture picture motions in multiple configurations and several areas, from a wide range of gadgets, such as personal computers (PCs), link boxes, and cameras. Unlike LCDs, flexible LED displays are thin, owing to which they provide better aesthetic appeal to the viewer, thereby offering better marketing benefits to end users.

In recent years, the education sector has emerged as the most-prominent user of interactive displays due to the soaring number of government initiatives supporting smart learning programs in academic institutions. For example, the 'Education 2020' strategy of the Ministry of Education of the U.A.E. aims to incorporate digital experiences in the educational system of the country. Taking inspiration from such strategies, local governments are consistently focusing on the creation of an academic environment that combines visual aids and interactive teaching methods and products to enhance the learning experience for students, as well as teachers.

Currently, companies such as LG Electronics Inc., ELO Touch Solutions Inc., NEC Corporation, Koninklijke Philips N.V., Panasonic Corporation, Seiko Epson Corporation, Sharp Corporation, and Crystal Display Systems Ltd. are offering interactive kiosks, interactive whiteboards, interactive tables, interactive monitors, interactive video walls, and interactive flat panels. At present, interactive kiosks are being preferred over other displays due to the burgeoning demand for self-service terminals, flourishing retail industry, and mounting focus of end users on an enhanced customer experience.

Nowadays, interactive display manufacturers are focusing on partnerships and product launches for attracting more customers. For example, in November 2019, LG Electronics Inc. launched infrared (IR)-enabled ultra-high-definition (UHD) interactive digital boards in 86-, 75-, and 65-inch models. All these boards can connect up to 30 users and facilitate interactive meetings by offering voting, questionnaires, and literature-sharing interactive tools. These IR-based boards are equipped with the IR touch technology and in-plane switching (IPS) panes for a responsive HD experience.

Geographically, Asia-Pacific (APAC) dominated the interactive display market in the preceding years, and it is also expected to adopt these displays at the highest rate in the foreseeable future. This can be primarily attributed to the surging emphasis of the retail sector on improving the in-store environment. Moreover, the prices of such products are plunging due to their large-scale production in Japan, China, and South Korea. Additionally, the mounting number of manufacturing facilities, which are offering perimeter-based technologies and surface-based technologies, will boost the adoption of such equipment in the region.

Thus, the increasing adoption of flexible LED displays and escalating focus of end users on resource conservation will augment the usage of interactive displays worldwide.

Pramod Kumar

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