Digital Video Advertising Market Overview

Video advertising has the potential to greatly increase both revenue and user engagement. Additionally, because video commercials are so much more interesting and enticing to viewers, they are a very strong tool for advertisers in the cutthroat advertising industry of today. This is my introduction to all the nuances of digital video advertising, including everything from sophisticated ad technology to various video ad forms.

The global digital video advertising market size was valued at USD 9.02 billion in 2022. It is estimated to reach USD 35.19 billion by 2031, growing at a CAGR of 16.33% during the forecast period (2023–2031).

Competitive Landscape

Some of the prominent players operating in the Digital Video Advertising Market are 

1. Conversant LLC
2. Longtail Ad Solutions, Inc.
3. Tremor International Ltd.
4. Verizon Media
5. Viant Technology LLC

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Latest trends in Digital Video Advertising Market

• Since 85% of Facebook videos are viewed silently, captioned and silent videos are becoming more common. An 80% boost in a video's view-through rate can be achieved by adding captions. This facilitates cross-market content translation and increases accessibility.
• AI is becoming more and more involved in video marketing thanks to solutions that can create films based on text commands.
• Video content is becoming more accessible for businesses with little resources thanks to AI-powered video creation.
• Viewers want content tailored for vertical, horizontal, and square aspect ratios, therefore segmented video formats for various platforms and devices are imperative.
• Video marketing on social media remains a potent tool for increasing brand exposure and engagement. Videos that are user-generated and personalized are very good at engaging viewers.
• Over-the-top (OTT) and connected TV (CTV) advertising are expanding as more consumers abandon traditional cable. It's critical to make platform-specific video advertisements for these channels.

Global Digital Video Advertising Market: Segmentation

As a result of the Digital Video Advertising Market segmentation, the market is divided into sub-segments based on product type, application, as well as regional and country-level forecasts.

1. By Product
   1. Desktop
   2. Mobile
2. By Industry Vertical
   1. Retail
   2. Automotive
   3. Financial Services
   4. Telecom
   5. Consumer Goods and Electronics

The report forecasts revenue growth at all the geographic levels and provides an in-depth analysis of the latest industry trends and development patterns from 2022 to 2030 in each of the segments and sub-segments. Some of the major geographies included in the market are given below:

• North America (U.S., Canada)
• Europe (U.K., Germany, France, Italy)
• Asia Pacific (China, India, Japan, Singapore, Malaysia)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Regional Analysis

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Key Highlights

• In order to explain Digital Video Advertising Market the following: introduction, product type and application, market overview, market analysis by countries, market opportunities, market risk, and market driving forces
• The purpose of this study is to examine the manufacturers of Digital Video Advertising Market, including profile, primary business, and news, sales and price, revenue, and market share.
• To provide an overview of the competitive landscape among the leading manufacturers in the world, including sales, revenue, and market share of Digital Video Advertising Market percent
• In order to illustrate the market subdivided by kind and application, complete with sales, price, revenue, market share, and growth rate broken down by type and application
• To conduct an analysis of the main regions by manufacturers, categories, and applications, covering regions such as North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.
• To conduct an investigation into the production costs, essential raw materials, and production method, etc.

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