In contrast to traditional broadcasting schedules, the Video On Demand (VOD) industry refers to the distribution of video content over the internet, enabling viewers to access and watch films whenever they wish. The widespread availability of high-speed internet and the growing popularity of streaming services like Netflix, Amazon Prime Video, Hulu, and Disney+ have led to a notable growth in this sector. To accommodate a variety of viewer tastes, it provides a vast array of content, including films, TV series, documentaries, and original programming. Thanks to technology, consumers may watch video content whenever they want, without being constrained by traditional broadcasting schedules. This is known as video on demand (VOD). Streaming services such as Netflix, Amazon Prime Video, Hulu, and Disney+ are frequently utilized as they provide an extensive collection of movies, TV shows, documentaries, and original content for a subscription fee.
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Growing Binge-watching Trend Fuels VoD Demand
Video on demand can be divided into categories such as sports, entertainment, TV commerce, and education and information based on the content. With a CAGR of 14.91% over the course of the forecast period, entertainment is anticipated to emerge as the content segment in the worldwide video on demand market with the fastest rate of growth. The primary factor driving the segment's expansion is the increasing output of entertainment content by record labels, producers, and studios, including movies, TV series, and music. In the worldwide video on demand market in 2015, the TV commerce category held a 24 percent market share. In line with the binge-watching trend, video on demand service providers have increased the number of complete television series they offer led to significant growth of this segment.
Video On Demand Market Report Covers Leading Manufacturers:
- Netflix (US)
- Amazon Prime Video (US)
- Disney+ (US)
- ViacomCBS (US)
- Roku (US)
- Sony Crackle (US)
- Vudu (US)
- Tubi (US)
- Peacock (US)
- Hulu (US)
- Apple TV+ (US)
- HBO Max (US)
- YouTube Premium (US)
- Crave (Canada)
- BBC iPlayer (UK)
- Sky Go (UK)
- NOW TV (UK)
- Mubi (UK)
- DAZN (UK)
- Tencent Video (China)
- Rakuten TV (Japan), and other major players
The aforementioned businesses were closely examined to determine the level of competition in the global video-on-demand industry. The report includes each player's corporate profile. Each company profile includes information on the company's product portfolio, business overview, governance, financials, business strategies, locations for production and manufacturing, company sale, recent developments, strategic alliances and collaborations, new product launch, company segments, application diversification, and strength and weakness analysis.
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Dynamics of the Global Video on Demand Market
The entertainment sector has seen significant disruption as a result of Video on-Demand. The platform has revolutionized the way people view videos by enabling them to do it at any time, location, or on any device. Key drivers of the global video-on-demand industry are growing populations, increased disposable incomes, and new technological advancements. The global video-on-demand market is expanding due to factors such as younger audiences worldwide, significant investments in over-the-top (OTT) platforms, and improved internet coverage in emerging nations. Nevertheless, regional legal frameworks and the high cost of content generation are impeding industry expansion. The industry is seeing new potential as a result of the adoption of new technologies like AI-driven tools to enhance the customer experience.
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Market Segment by Regions, regional analysis covers
By Component
- Service
- Solution
By Subscription Models
- Subscription-based
- Advertising-based
- Transaction-based
By Content Type
- Sports
- Music
- TV Entertainment
- Kids
- Movies
By Device
- Smartphone & Tablets
- TV & Streaming Devices
- Gaming Consoles
By Regions
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
The primary agenda for the video on demand market includes the following topics:
To research and analyze the production, value, and consumption of video on demand worldwide. The report examines the development plans for major manufacturers in the video on demand market. It defines, explains, and evaluates the competitive environment in the market as well as the type, application, and regional SWOT analyses of the video on demand market. The research also discusses market potential, benefits, opportunities, obstacles, limitations, and risk concerns.
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