Automotive Rear Seat Entertainment Market Methodology:
The global automotive rear seat market was valued at USD 12.63 billion in 2023 and is expected to reach USD 33.08 billion by the year 2032, at a CAGR of 11.29%.
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Automotive Rear Seat Entertainment Market Dynamics:
Rear seat entertainment (RSE) in cars is changing from being a standalone DVD player to a fully functional in-car entertainment center. RSE currently provides capabilities like internet connectivity, content streaming, and high-definition screens, thanks to technological improvements. This keeps travellers on lengthy trips occupied, especially kids. Rising customer demand for in-car technology and the possibility that RSE may play a significant role in manufacturers' competitive strategies are driving the market itself. RSE may develop even further when driverless vehicles become commonplace, turning backseats into makeshift home theaters or even portable offices.
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Automotive Rear Seat Entertainment Market Segmentation:
By Type
- Infotainment/Display Unit
- Overhead Control Panel
- Telematics Control Unit
- Headrest Display
By Operating System
- Android
- Linux
- QNX
- IOS
- Others
By Sales Channels
- OEM
- Aftermarket
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Automotive Rear Seat Entertainment Market Key Players:
- Harman International
- Panasonic Corporation
- Alps Alpine Co Ltd
- Robert Bosch GmbH
- Continental AG
- JVC-Kenwood
- Delphi
- Denso
- Alpine
- Pioneer and other major players.
Automotive Rear Seat Entertainment Market Regional Analysis:
The market for automotive rear-seat entertainment is dominated by the Asia-Pacific region. China now accounts for a significant share of the Asia-Pacific automotive market among Asia-Pacific nations, largely due to its highest automobile sales over the past ten years. Over the projection period, the country is predicted to maintain favourable car sales due to automakers' increased focus on new energy vehicles (NEV). The transition from basic audio systems to touchscreen infotainment systems, which enable many features like telematics, Apple CarPlay, Android Auto, and navigation, is what is driving the nation's need for infotainment systems. According to the China Automobile Dealers Association, the luxury car dealers in the nation sold 277,000 cars in April 2020, an increase of 11.1 percent from the previous year.
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Company Profiles and Competitive Analysis:
COMPANY PROFILES AND COMPETITIVE ANALYSIS
- COMPETITIVE LANDSCAPE
- Competitive Positioning
- Automotive Rear Seat Entertainment Market Share By Manufacturer (2022)
- Industry BCG Matrix
- Heat Map Analysis
- Mergers & Acquisitions
- ARIEL CORPORATION
- Company Overview
- Key Executives
- Company Snapshot
- Role of the Company in the Market
- Sustainability and Social Responsibility
- Operating Business Segments
- Product Portfolio
- Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
- Key Strategic Moves and Recent Developments
- SWOT Analysis
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