The Market Statsville Group (MSG) publishes the new report on the "Broadcast Equipment Market by Technology (Analog Broadcasting and Digital Broadcasting), by Product (Dish Antennas, Switchers, Video Servers, Encoders, Transmitters and Repeaters, and Other Products), by Region – Global Share and Forecast to 2027". The global broadcast equipment market size is expected to grow from USD 4.4 billion in 2020 to USD 6.1 billion by 2027, at a CAGR of 5.6% during the forecast period. With the disruptive advent of OTT platforms, content consumption and audience viewing patterns are experiencing a significant shift globally. Moreover, subscription-based digital content providers and OTT service providers have also acted as catalysts for audio/video data streaming growth. The requirement for fewer technological and maintenance upgrades for multi-screen content distribution has encouraged multiple production houses to switch to these latest Omni platforms. Thus, the number of devices utilized to access digital content has dramatically increased in recent years. This has expanded the number of platforms through which a user can access streamed audio and video content.

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Global Broadcast Equipment Market Segmentation

The broadcast equipment market has been segmented into technology, product, and region.

• By Technology (Analog Broadcasting and Digital Broadcasting)
• By Product (Dish Antennas, Switchers, Video Servers, Encoders, Transmitters and Repeaters, and Other Products)
• By Region (US, Canada, Mexico, UK, Germany, France, Italy, Spain, China, Japan, India, South Korea, Southeast Asia, Australia, Saudi Arabia, UAE, South Africa, Qatar, Nigeria, Israel, Brazil, Argentina, Peru)

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Encoders, by product, is estimated to hold the largest market share during the forecast period

Based on method, the global broadcast equipment market is segregated into dish antennas, switchers, video servers, encoders, transmitters and repeaters, and other products. The encoders segment generated the highest revenue of 36.3% of the global broadcast equipment market in 2020, and it is expected to register a significant CAGR from 2021 to 2027. With the increasing adoption of remote production and cloud-based video production tools, many content creators have been addressing the challenges of pushing high-quality video and audio into the cloud over unmanaged IP links and at an acceptable latency.

In April 2021, MediaKind integrated Zixi into its CE Mini contribution encoder, a low-power, small-form-factor device that enables TV service providers to reliably deliver broadcast-quality live video via managed or unmanaged video IP networks.

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North America accounts for the largest market share in broadcast equipment market 2020

Based on the regions, the global broadcast equipment market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East Africa. In 2020, North America accounted for the highest market share of 36.4% in the global broadcast equipment market and was anticipated to maintain its dominance throughout the forecast period. During the predicted period, the North American area is expected to increase significantly. One of the major factors driving demand for broadcast equipment is the rapidly growing number of satellite and cable television channels, boosted by increased internet penetration. This has allowed broadcasters to provide high-quality content to viewers, one of the major factors driving demand for broadcast equipment. The region's online platforms are rapidly growing and incorporating new creative technology to improve tailored user experiences.

The fast adoption of OTT services has been one of the primary market drivers in the area. The increasing expansion of OTT subscriptions in the region has prompted the deployment of broadcast equipment, particularly encoders, which compress video streams to provide adequate video quality and density. Encoders for OTT also enable continuous streaming with various output formats to support various viewing devices, including laptops, smartphones, tablets, and other mobile devices.

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This research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the broadcast equipment market. It also consists of leading companies such as Ericsson AB, Harmonic Inc, Grass Valley, Cisco Systems, Sencore, Clyde Broadcast, ETL Systems Inc., AvL Technologies Inc, ARRIS International Inc, and Acorde Technologies S.A.