With growing environmental concerns, sustainability has become a critical focus in the chewing gum market. Consumers are increasingly seeking eco-friendly packaging and products made from renewable resources. Several companies have started adopting sustainable practices, such as recycling and using biodegradable materials. Moreover, there is a rising demand for natural and organic chewing gum options, free from artificial colors and flavors. Embracing sustainability not only aligns with consumer values but also provides companies with a competitive advantage and positive brand image.