Programmatic Display Advertising Market: Targeting Strategies and Consumer Engagement

Programmatic Display Advertising Market was valued at US$ 501.09 Bn. in 2022 and the total Programmatic Display Advertising revenue is expected to grow at 14.3% from 2023 to 2029, reaching nearly US$ 1277.14 Bn.

Programmatic Display Advertising Market Overview:

This Programmatic Display Advertising market study's purpose is to give an overview of the Programmatic Display Advertising market as well as extensive market segmentation based on connection type, end-use, and geography. The report includes vital information on the market positions of the major Programmatic Display Advertising companies, as well as notable industry trends and prospects.

Programmatic Display Advertising Market Scope:

The research also focuses on the top industry players in the Global Programmatic Display Advertising market, including details such as company biographies, product pictures and specifications, capacity, production, price, cost, revenue, and contact information.

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Segmentation:

by Format

1.Display ads
2. Video Ads
3. Native ads
4. Social Ads
5. Others

by Organization Size

1. Small and medium enterprises (SME)
2. Large enterprises

by Platform

1. Demand-Side Platforms (DSPs)
2. Supply-Side Platforms (SSPs)
3. Data Management Platforms (DMPs)
4. Ad Exchanges
5. Ad servers
6. Ad networks

by Display

1. Mobile devices
2. Tablets & Laptops
3. Desktops
4. Connected television (CTV)
5. Digital-out-of-home (DooH)
6. Others

Key Players: the key players are

1. AppNexus Inc.
2. AOL Inc.
3. Yahoo! Inc.
4. DataXu Inc.
5. Google Inc.
6. Adobe Systems Incorporated
7. Rubicon Project Inc.
8. Rocket Fuel Inc.
9. MediaMath Inc.
10. IPONWEB Holding Limited
11. Between Digital
12. Fluct
13. Adform
14. Beeswax
15. Turn Inc.
16. Connexity Inc.
17. Centro Inc.
18. RadiumOne Inc.

 

Regional Analysis:

The study also offers a complete PESTLE analysis for each of the five regions, namely North America, Europe, Asia Pacific, the Middle East and Africa, and South America, after considering the political, economic, social, and technical elements impacting the Programmatic Display Advertising market in these regions.

COVID-19 Impact Analysis on Programmatic Display Advertising Market:

Customer behaviour has changed as a result of the COVID-19 epidemic in all areas of society. Industries, on the other hand, will need to revise their strategy to account for changing market supply. This report provides an overview of the COVID-19's influence on the Programmatic Display Advertising market and will assist you in developing your business in accordance with the new industry standards.

Request for Sample: https://www.maximizemarketresearch.com/request-sample/164771 

Key Questions answered in the Programmatic Display Advertising Market Report are:

  • Which product segment had the largest share in the Programmatic Display Advertising market in 2022?
  • How is the competitive landscape of the Programmatic Display Advertising market?
  • Which are the key factors aiding the Programmatic Display Advertising market growth?
  • Which region holds the maximum share in the Programmatic Display Advertising market?
  • What will be the CAGR of the Programmatic Display Advertising market during the forecast period (2022-2029)?

Yash Pawar

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