The United Arab Emirates, a dynamic and tech-savvy nation, is home to many smartphone brands that cater to its residents’ diverse needs and preferences.

While many smartphone manufacturers have successfully carved out their space in the UAE market, ASUS, a well-known name in the world of technology, has yet to achieve the same level of popularity with its mobile phones.

In this blog post, we’ll explore why ASUS mobile phones in UAE have yet to reach the same heights as some of their competitors and whether there’s a potential path to change their fortunes.